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The rule at trade shows for exhibit staff is You = Your Company. T

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

rade shows are hard work and it's easy to fall into lazy behavior.

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

These 10 tips are important and easy to remember.

1. Stand up Str

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

aight - Look energenic and ready to do business. Keep your back an

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

shoulders straight, flex your knees

2. Smile - We want to deal w

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ith pleasant people and a smile is one of the first things we see

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

3. Don’t Gossip - It hurts your reputation and people remember the

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

company representative who passed along the gossip

4. Don’t Drin

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

, Smoke or Eat in the Booth - A trade show is sales time, not soci

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

al time. Move out of the booth.

5. Don’t Chew Gum - It's distractin

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

to the visitor

6. Don’t Curse - When you tell off-color jokes or o

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ffend people by race, sex or anything else which may be culturally

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

offensive, people will remember you, and your company. Plus you

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

never know who may overhear you.

7. Wash Your Hands - it may keep y

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

u and others alive in these days of new germs and international tr

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

avel

8. Know What You’re Talking About - It’s your company’s cred

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

bility on the line. If you don’t know, say so - and then find out

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

the right answer

9. Look at Me When I’m Talking to You - Use the vi

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

itor's name, it’s on the name badge

10. Don’t Use Personal Elect

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ronics - In the booth, you look busy and visitors won’t bother you

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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