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1. Express the same views as your target audience. Bring up common likes an

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

d dislikes in your ad. This will create instant rapport with your audience.

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

2. Add viral marketing into your promotional plans. Allow your visitors t

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

o give away your free stuff, just include your ad somewhere on all the free

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

bies.

3. Design your web site to be less confusing. Don't use a lot of gra

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

phics, links and anything that takes away from your sales message.

4. Give

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

your visitors the option of viewing your web site by autoresponder or prin

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ting it out. They might not have the time right then to look it over.

5. I

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ncrease your opt-in e-mail list quickly by giving away a product at no cost

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

. Just require people to subscribe to your e-zine in exchange.

6. Joint ve

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

nture your web business with other offline businesses. Look for businesses

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

that have the same target audience and create a win/win deal with them.

7.

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

Expand your target audience by adding a new product line or packaging your

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

main products with other ones. You could also add-on extra services.

8. P

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ersuade your visitors to like you. People buy from people they like. You co

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

uld tell them a joke, give them a compliment, give them a freebie, etc.

9.

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

Submit the free stuff you offer to online freebie directories. They usuall

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

y get tons of traffic because people like to get things for free.

10. Use

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

headlines and sub headlines that are aimed directly at your audience. If yo

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

u're selling things to lawyers use a headline like "Attention All Lawyers!"

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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