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1. Use reward programs to keep people revisiting your web site and buying yo

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ur products. You could reward gifts or discounts for revisiting or buying.

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

2. Publish e-zines for other web sites to increase your traffic. You could d

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

it at no charge and in return just ask for a sponsor ad in each issue.

3.

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

Trade endorsement ads with other e-zines. They pull more hits and sales than

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

just trading classified ads because it gives your ad instant credibility.

4

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

. Test your ad copy before you start taking orders. Tell your visitors to e-

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ail you if they want to be notified when you launch a new product.

5. Get y

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

our visitors excited about your product by letting them know how excited you

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

are about it. Tell them why you're excited and use exclamation points.

6. U

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

se incentives to gain referrals if you don't have an affiliate program. Tell

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

people when they refer customers you will award them with free products.

7

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

Tell your visitors the reason why you're having a sale so they don't think

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

your products are cheap. It could be a holiday/seasonal sale or clearance sa

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

e.

8. Stay away from overloading your web site with high tech gadgets. They

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

can create a slow loading web page and distract people away from your offer

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

9. Cut out words, phrases, and paragraphs in your ad copy that aren't sell

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ing or supporting your product. This will stop people from getting bored wit

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

your ad.

10. Keep people at your web site as long as possible. Allow them

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

to download free ebooks, sign-up for contests, use free online services, etc

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Real Estate Post Card Marketing is an underutilized real estate marketing strategy known by many, but used by few. The test? How many agents do you know market real estate with postcards. Not many - that's what I thought!

Outsourcing can make a huge impact on your business in a positive way. Do not be complacent and raise the bar!

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