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1. Gain an advantage over your competition. You should find one benefit y

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

our competition doesn't offer and use it as your main selling point.

2.

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

esign your e-zine so it creates multiple free advertising streams. Ask re

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

aders to forward it to people they know, offer ad trades, etc.

3. Allow

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

our visitors to subscribe to an update e-zine. Anytime you make changes t

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

your web site they can receive an informative e-mail.

4. Focus your art

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

icles on information the targeted readers and e-zine publishers want. The

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

will get published more often, which means free publicity.

5. Use probl

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ems to attract online traffic. Find a common online problem and use your

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

eb site to solve it. People will visit and see your ads.

6. Have an info

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

mative FAQ page at your web site. Anticipate questions your prospects or

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

visitors may have; this will help improve your sales ratio.

7. Improve y

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ur negotiation skills. This'll improve your business because you're alway

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

s negotiating ad swaps, supply prices, joint ventures, wages, etc.

8. Be

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

t your competition by giving away a similar product or service that they

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

harge for. It could be add on products, warranties, servicing, etc.

9. B

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

uild a larger online community by giving your visitors bonuses for partic

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

pating on your message boards or chat rooms. Try free products, ads, etc.

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

10. Instead of starting an affiliate program, start a referral program.

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

Give people discounts and free products for referring people to your site

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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