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For most folks, owning your own business is a dream come true. The freedom of being your own boss and succeeding to the best of your ability are facts of life for the small business owner. Sure, there's more stress than what you probably imagined when you were

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

creating your grand plans, but with a little strategy and planning you can overcome any tough spot you get in. There are 7 tactics developed by successful marketers that are sure to make your business as successful as theirs.

1. Create A One of a Kind Sellin

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

g Point If you want to stand out from the crowd, create a unique selling proposition that stresses the benefits the customers will receive from doing business with you. Will they get faster service? Go ahead and dramatize it, but keep the customer at the focu

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

s...”Get free overnight delivery!” Hey, it tells the customer...you get quick service and a discount on shipping. Two definite benefits in one statement.

Why should someone buy from you and not your competitor? I hate to deal a blow to your ego, but it really

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

has nothing to do with you , your product, or your service. Yeah, its a little self-centered, but customers are attracted by offers that point out the things that benefit THEM.

Don’t go out on a limb to create new products and services to get attention. Just

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

add a special benefit to the ones you already have... maybe it’s quicker service. The most effective things to emphasize are benefits that your competition cannot or is not willing to give.

2. Use Testimonials Hey, we all know that business owners think the

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ir product or services are the best thing going, but it's what the current customers think about it that really matters to your prospective customers. They're the ones who see things from their point of view... what they have to say about the business has an i

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

mpact.

Testimonials play an important part in advertising - especially for small businesses. Yeah, big businesses with well-known names don't have to worry about it, but small companies can use testimonials as marketing tools to build credibility.

Think abou

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

t it...how else can we gain credibility than by creating a group of satisfied customers and shouting what they have to say? Let's look at some ways we can make testimonials an effective part of our marketing campaigns.

3. Upsell Upselling is one of the most

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

successful marketing trends today. Everywhere you go, someone is trying to get you to buy more. From McDonalds with its supersize options to clothing stores that try to sell you shoes to match your outfit, everyone's jumping on the band wagon. Why? It works!

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

our customers already know that you have great products and provide satisfactory service. They trust you to come through for them. Think about it... it’s much easier to make sales to someone you already have a relationship with.

Use every opportunity to incre

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ase your sales volume within the customer audience you already have. Do you have a product that goes with the one they are purchasing? Offer it to them at the register. It’s a proven and effective method for increasing sales. You may be shocked at the addition

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

al sales you can generate from those who are already buying from you.

4. Make Your Price Seem Smaller Divide and conquer... The old war tactic works in marketing too! When the price seems too steep, break it down into "buyable" size bites. An $120 item is on

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ly 12 low monthly payments of $10. A $365 purchase would only cost $1 per day. Now that sounds affordable!

5. Paint The Benefits Pretty Customers buy because they want to enjoy the benefits of the purchase. A lady might buy a dress because she wants to feel

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

sexy, or a man will buy a book because he finds pleasure in reading. Emotions are the key element that drives purchases.

Use word pictures to stir up the emotions that will instigate the sale. Let them “feel” the benefits, and they’ll be more apt to head for

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

he cash register. Put them where you want them.

6. Create Attention Getting Headlines Are you ready to capture your reader’s attention with great copy? The headline is the place to start. How often do you scan the newspaper’s headlines before you decide whet

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

her or not to read the article? Yeah, that’s where we lose or gain the reader’s interest, so it’s a pretty important part of the advertisement.

A good headline should telegraph its message in twelve words or less. Double check those headlines. Do they make a

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

promise of a positive benefit, or ask a provocative question? Don't settle for less than attention grabbing statements.

7. Provide An Offer They Can't Resist Is your deal too good to pass up? If not, you need to improve it. Hey, I'm not talking about cutting

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

prices even more...you've still got to make a profit. You can make the deal sweeter just by increasing the readers knowledge of the value of the product, or adding bonuses that are perceived as valuable, but cost you little.

Motivate buyers with expirations.

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

Yeah, an open ended offer encourages procrastination...which leads ...yep, nowhere. When the customer knows he has until Saturday to purchase an item he'll pay more for on Sunday, he'll make it a priority to head for your shop.

Copyright 2005 Cutts Group, ll

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Successfully implementing an ISO 9001 Quality Management System depends on developing a clear understanding of seven aspects of the program.

Once you have decided to participate in a trade show, half your work is done. The other half starts with exploring ideas on how to get the maximum out of the event both in terms of brand building as well as sales enquiries. Here are seven easy to follow and cost-free implementation tips which would help you improve your trade show booth.

Sometimes it's not just what you say -- it's the way you say it! How experienced recruiters learn to read 'between the lines' of your resume to get a better idea of what really makes you tick.

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