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Networking is probably the best way to build a profitable business, or sales pipeline over the long term. Many of us understand the value of networking, but we don’t always know the best way to go about it. Here are 10 simple tips that will help you maximize the effectiveness

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

of your networking efforts.

1. Build Relationships not Stacks of Business Cards

Networking is not a contest to see who can collect the most business cards. It’s about building great relationships. Walking around an event forcing your business cards on other people i

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

s not going to help you to build any of those relationships. Spend your time at a networking event really getting to know the people you’re talking to.

2. Think Quality not Quantity

The next time you find yourself at a big business after hours try to get to know a sm

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

all number of people. The number isn’t important, it may be 3, 5 of 10 depending on the length of the event. It might even be 1 or 2. What’s important is focusing on a few people as you begin a quality relationship. You’ll be remembered for having spent the time to get to kno

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

them.

3. Listen!

When you’re spending time with people make sure you’re listening. Don’t let yourself get distracted or watch for the next person you’d like to meet. Pay attention to that 1 person in front of that you’re talking with now. What you’re listening for i

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

s unique information about them. You also want to pay attention for ways that you might be able to help them. This is your key to reconnecting with them again.

Listening also means you should be using your ears more and your mouth less. The best way to do this is by asking q

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

uestions. By asking questions the times that you are talking will really be about them. Dig deeper into who they are, what drives them, what they’re passionate about, what’s important to them besides business.

4. Smile

You’ll come across as a much nicer and more appr

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

oachable person if you smile. It’s a very simple tip and it works!

5. Don’t Judge a Book by its Cover

Do not ever write anybody off! Even if you’ve spent some time listening to someone, and you don’t think they’re important to you be polite when you decide to move on

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

You never know who people really are or who they might become. I’ve heard too many stories of people who weren’t in a position of power and someone was rude to them. Later when those people find themselves at the top they don’t forget about those who had written them off. Pe

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ople have very long memories. Treat everyone with respect. Each person you meet is not just a job title. They’re all people, and are all important.

6. Follow-up

This is probably the most important step of all. Even if you spent 30 or 40 minutes getting to know someon

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

e at a networking event they probably won’t remember who you are 3 weeks later. You must follow-up! A phone call, an invitation to coffee or lunch, a handwritten note, even an e-mail. It doesn’t really matter how, just that you do. When you do follow-up make it personal and a

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

bout them. Sending a form letter and your brochure is not going to work. This is why a phone call or a hand written note is probably best. Make it all about them and you’ll be remembered.

Following up is not something that you do once. This is something you need to do on a r

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

gular basis with every person in your network. Continue to solidify the relationships you’ve started building.

7. Give, Give, Give

Successful networkers know that giving is more important than receiving. The more people you help, the more you’ll get in return. It’s a

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

lso the best excuse to follow-up with someone. If you’ve listened carefully to what they had to say you should have found a couple of ways that you can help them. It doesn’t have to be something grandiose. It can be as simple as sharing a free resource that you’ve found onlin

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

e, or referring them to someone else in your network that can help them solve a minor problem.

The more you give the more you’ll get, and the more you give the better you’ll get at it. You’ll see opportunities to help people all the time. That’s when networking really gets f

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

un!

8. Have Fun!

Don’t take networking or yourself too seriously. Enjoy the time you spend getting to know people. You’ll find networking to be a lot easier if you’re having fun.

9. Do What You Say You’re Going to Do!

All the networking in the world won’t ma

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

e a difference if you aren’t a man or woman of your word. One of the great benefits of networking is that you’ll get the inside scoop on a lot of things. This will be disastrous if you don’t have total integrity in all that you do. Fortunately it works the opposite way as wel

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

l. If you consistently make good on your promises people will remember that, and tell others. Word will spread about what you’ve done.

10. Commit

The hardest part about networking is being patient. It will work if you commit yourself to doing it consistently over a l

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ong period of time. You probably won’t get results right away, but when they do start coming look out! As a marketing strategy networking is a long term undertaking. Look around at those that have been doing it for an extended period of time. 9 times out of 10 times they’re s

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

uccessful. If you ask them if they’d do it again they’ll all tell you yes!

11. Go the Extra Mile

Whenever you can, give people more than they expect. You’ll soon be getting all the referrals you need, and great word of mouth will spread far and wide. Happy networking

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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