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Let me begin by saying that I’m not a prude nor am I a mama’s boy. I’ve traveled the world, spent years in athletic locker rooms, served in the military and have been in my fair share of interesting places. I’m also not going to present a relig

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ious argument or come at this topic from the perspective of academic elitism. That being said, I am going to tell you what I think of the value of possessing a great vocabulary without pulling any punches.

Let’s get the topic of profanity out

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

of the way…In this author’s humble opinion there is absolutely no value whatsoever in coloring your verbal communications with expletives. As noted above, I’ve seen a lot in my life and experience has shown me that the use of profanity typicall

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

y boils down to an individual being guilty of having one or more of the following flaws:

1. Lack of Intelligence: The English language offers us the choice of so many wonderful adjectives, analogies, abilities to paint word pictures and a vari

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ety of other descriptors that there is no need to substitute with expletives. The insertion of a four letter word for “emphasis” usually only points out the speaker lacks command of his vocabulary. Nothing flashes “stupid” like the use of profa

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ity. Don’t make the mistake of appearing to be uneducated if you’re not.

2. Laziness: We have all met bright people who swear. This usually means that they either think that they are smarter than everyone else so people will put up with their

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

use of profanity or that they have just fallen into a rut and are too lazy to work on improving their verbal communication skills. Either scenario is a negative that professionals should not desire to be tagged with.

3. Poor Anger Management:

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

People who are not quick on their feet or do not possess adequate conflict resolution skills often revert to profanity as a safety net of sorts. If all else fails people who fall into this category resort to attempting to intimidate the other p

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

arty with the use of profanity (see # 4 below). People identified as having anger management issues typically don’t reach their full potential without learning better skills. If you would rather spend your career advancing in the ranks as oppos

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ed to spending time in counseling or coaching sessions lose the profanity.

4. Insecurity: People that are not confident in themselves and/or their abilities often try and bolster other’s perception of them by using off-color language as an att

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

mpt to feign strength and power. Here’s a tip…It doesn’t work. Profanity won’t intimidate anyone (at least not any worthy opponent) and will likely only lesson your image with the audience you are trying to impress.

5. Socially Inappropriate B

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ehavior: The show off, ego-maniac, substance abuser, the female trying to be “one of the boys” or the want to be comedian are all examples of socially inappropriate behavior that will often times result in the use of profanity. No body likes a

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

show-off, substance abuse is never a good thing, most guys don’t find it attractive to hang out with women who curse like the proverbial drunken sailor and inappropriate jokes are more likely to get you a sexual harassment charge than a laugh…

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

Now that we’ve beaten the profanity issue to death, let’s move on…I have always said that 90% of the problems in business could be eliminated through the use of direct, clear and concise communication. Being a great communicator is one of the

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

“x” factors in business. Part of what makes a great communicator is not only possessing a great vocabulary, but knowing how and when to use it. Great orators have commanded the attention and respect of others since the dawn of time. They are ra

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ely ignored or spoken over, but tend to inspire, motivate, educate, influence and lead those around them.

If you reflect back on your experience and think of those people whom you hold in high regard, more often than not, they will have been g

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

reat communicators. Rarely will the people that come to mind fall into the “swore like a drunken sailor” category. Most of them will however have either possessed great vocabularies or will have completely mastered the use and timing of a more

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

limited vocabulary.

While it would be easy to include discussions on focus, clarity, consistency, active listening, brevity, picking your battles and a number of the other traits possessed by good communicators this piece is about vocabulary.

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

Vocabulary is the one of the least costly investments into personal and professional growth that an individual can make. Simply eliminating the “you knows” and the “and ums” from your patter can make a big difference in how you are perceived by

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

others. Ask someone whom you can trust to be honest to give you an evaluation of the depth, breadth and appropriateness of use of your vocabulary and then diligently work to correct whatever shortcomings were identified. You’ll be glad you did

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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