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While it would be nice to have the oratory skill of Tony Blair or to possess the ability to write like Jim Collins you don’t have to be a polished public speaker or a prolific writer to be an effective communicator. It can take years o

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

f training to master the art of weaving together great word pictures in either written or oral form. While I suggest to all my clients that they continually seek to improve their written and oral communication ability, this article wil

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

l focus on 5 actionable steps that can be implemented immediately by senior executives to achieve an almost instantaneous improvement in communications productivity.

Much has been written about the art and science of external communic

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ation, but the importance of internal communication is often overlooked. It is just assumed that executives communicate well with management, management communicates well with staff and that peers communicate well with one another. Any

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

business is only as effective as its ability to excel at managing its internal corporate communications.

I believe that 90+ percent of all problems in business can be avoided with excellent communication. Effective communication is m

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

otivating, unifying, efficient and absolutely essential to productivity and corporate success. Excellent communicators are contagious. Their ability to influence, motivate and to catalyze change is a well known fact. Examine any leadin

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

g company and you’ll find an emphasis placed on effective communication from the C-suite down to the receptionist.

As a senior executive it is important to lead by example. Leaders must be great communicators. If your executive leader

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ship promotes clear, open and honest communication the rest of the organization will follow suit. Begin by incorporating the following 5 items into your communications arsenal:

1. Walk the Floor: In every senior leadership position I

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

have held I have made it a point when not traveling to get out of my office and tour the building each and every day. I make a point to stop and talk to as many people as possible even if the conversation is only a brief one. Too many

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

executives hide out in the corner office to their own detriment. Walking the floor gives you perspective and insight into what is really happening in the trenches giving you a feel for the business that you would never have from solely

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

from reading a management report.

2. Hit Conflict Head-on: Never stick your head in the sand. Problems don’t solve themselves and will only get worse if not attended to. Conflict is a reality of business and therefore conflict resolu

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

tion is a skill set that must be honed to perfection. I have always made it a policy to aggressively seek out conflict and deal with it on my terms before conflict finds me and I have terms dictated to me.

3. Utilize Technology: There

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

is only so much time in the day and while technology is certainly no substitute for direct personal communication, used properly it can nicely augment your efforts and increase your leverage. If you are not effectively utilizing your

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

company intranet, instant messaging, e-mail, mobile communications, newsletters, Webinars, conference calls, etc. then you are not even coming close to communicating at an optimum level.

4. Maximize Meetings: While I often refer to me

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

etings as a necessary evil, when my attendance is required you can bet that I will maximize the time spent in said meetings. Don’t have meetings just for the sake of having meetings and don’t call a meeting without a purpose that resul

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ts in actionable items. All meetings should be managed according to an agenda and should start and end on time. If your employees know that meetings are productive they will come prepared to add value and get things done as opposed to

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

resenting just another time suck being imposed upon them.

5. Make the Most of Lunches: While I typically prefer to work through lunch I have always made it a point to take an employee to lunch once each week. Don’t fall into the lunch

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

bunch click of having casual “executive lunches” with the same group on a frequent basis. The lunch bunch mentality is rarely productive and can in fact become very non-productive. Much like “walking the floor” the employee lunch is a

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

good chance to build relationships, gather information, mentor, coach and influence behavior.

There are very few areas of personal development that will produce the return on investment that improving your communications skills will

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

provide. Work tirelessly in improving both your personal communications ability and the quality and consistency of your internal corporate communications and watch the value of both your personal stock and your company stock skyrocket

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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There are many factors of productivity that affect the output of nations. In the developing stage, capital growth and labour growth dramatically improve the GDP. As time passes, and the nations become richer, they run into a wall, or a state of equilibrium in which these factors no longer provide what is needed for continual growth. When this happens, nations need to rely on other factors that will assist in continued growth in order to prevent a no-growth situation which leads to stagnation, and eventually a negative growth or decline in output.

Creating a high performing organization requires a relentless focus on ensuring a great work environment. When staff are enthusiastic about where they work and engaged in what they do, obstacles seem smaller, difficult problems give way to innovative solutions and exceeding expectations happens. Employee satisfaction doesn’t depend on salary, instead what makes a company a great place to work is employee empowerment. And what constitutes employee empowerment? I believe it comes down to a few basic principles, the third of which is effective communication.

Advertising and marketing is just one aspect of your business. Too often a business owner will view their advertising a separate entity from their rest of their business. The Marketing Bridge explains in detail the various elements of an effective business and how advertising is a part of the overall Marketing Bridge.

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