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Most nonprofits today live and die by their ability to successfully raise funds. The more funds they are able to raise the more good they are able to accomplish.

A successful fundraiser has the potential

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

to do much more than just generate funds for an organization. It can energize staff and board members, it can generate awareness about the importance of the organization’s mission, it can be serve as the b

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

eginning of a new relationship with long-term donors and it may generate additional publicity for the organization. Unfortunately, a fundraiser if done incorrectly can produce a strong negative effect in j

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ust as many areas and may even end up costing the organization money rather than making it money.

To keep your fundraising efforts on track and prevent your fundraising efforts from becoming fundraising fa

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

lures consider the following five common mistakes made during fundraising.

Many organizations lack a written plan for their fundraising efforts. Without this important document, they bounce around from on

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

e idea to a next. “Oh I know, lets try a letter writing campaign,” someone will suggest sending the agency off in this direction. Another board or staff member says, “The humane society did a pet walk and

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

it worked great for them. People love to walk their pets.” When that doesn’t work out the organization is off to yet another idea. A written plan with clear goals, objectives and a timeline for each eff

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ort provides the organization a rudder without which the organization wanders aimlessly and wasting time. In order for people to participate financially in a fundraiser, they need to understand what it is

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

the organization does and why it is important. Too many fundraising events never reach their full potential because the organization fails to convince the donor of the importance of the mission, or worse y

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

et never even bothers to explain the mission at all.

Communications to the public and outreach efforts to specific individuals should communicate a sense of urgency for the need that the organization meets

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

. “There are 300 children who go hungry in the city each day,” or “100 wild horses will be put to sleep without this organization’s efforts and we need your help” are examples of clearly stating the need.

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

The message should then be repeated at the event so that people are reminded of why it is important that they give.

Removing the fun from fundraisers can be a crucial mistake. Fundraisers are most succe

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

sful when they attract repeat donors. These individuals are more likely to donate at higher levels and invite others who are willing to do the same. Keeping a donor coming back is often the result of maki

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ng sure that they have a good time. Outward Bound which puts on a black tie and tennis shoe annual dinner, sets up ropes courses and climbing walls and has a high number of returning donors year after year

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

.

Over and over planning for fund raising events is left to the last minute. Invitations don’t go out in time for individuals to make plans to attend; auction items aren’t secured in time for a sneak prev

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

iew in the form of a letter or program; and special guests in the form of important legislators or other persons of honor are not asked far in advance making it impossible for them to fit the event into the

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

r schedules.

One of the most frequent mistakes made in fundraising letters and at fund raising events is the failure to “make the ask.” All to come in the fund development field is the direct appeal lette

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

r that lacks the direct appeal. Yes, it’s important to explain the mission, give a heart warming story about how the organization has impacted the life of a client, but most important is stating in no unce

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

rtain terms what is wanted from the reader. The same is true for an annual fund raising dinner. Success is dependant on not being shy, “We need you to donate today.”

The most important thing to keep in m

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ind about fundraising failures is that they are preventable. If organizations know where the pitfalls lie, plan carefully, and work diligently to meet the needs of donors every fundraiser can be a success

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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