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As technology advances, more and more businesses rush to keep up with the pace. Employees today seem to assume that email will be a part of your company policy. However, in a small business, we sho

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

uld not generalize but adapt the tools that work best for our company. Email can be either a help or a hindrance, and we can determine which by taking a look at our layout and our employees.

Wh

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

n email is effective in a business:

1. When employees work at a computer in different locations. If everyone sits one small office area where they can chat freely, email may not be effective.

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

f, however, customers constantly walk through or workers constantly engage in phone conversations, email will be much less disruptive. The size of your business will come into play here. Larger com

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

panies, split up over many rooms and floors, and even buildings, utilize email to keep in touch over long distances.

2. When a person is frequently interacting with a customer and should not be in

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

errupted. If the cashier can use the down time to check work-related email and manage 'other' options, this keeps employees from interrupting them for things that don't need immediate attention. Th

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

cashier, front desk employee, or receptionist can concentrate solely on the customer and not be distracted by a ringing phone or a waiting coworker. This assumes a small business association, wher

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

e the person behind the counter also wears several other hats. Obviously a cashier at a major retailer does not need computer access.

3. When something is so important, it needs to be written, not

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

said. Perhaps an important job function that must-underscore-must get done. Perhaps a reprimand that needs to have an official copy. Perhaps a group congratulations, or recognition of a single pers

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

n to the office at large. Perhaps a change in procedure that may need to be reviewed. Any of these may require the written word, rather than a simple phone call or meeting (though a meeting or call

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

can underscore the importance). It should be noted, however, that a memo could fill in this gap; memos have a higher chance of winding up in the recycling bin, however, rather than being stored in

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

the appropriate digital folder.

4. When a person works outside of the office 50-75% of the time. This includes people who work at home, especially those who make their own hours and/or have small

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

hildren and cannot always focus 100% on the phone when it rings. It may also include sales folks or upper management who need to interact with customers at various locations.

When email is inef

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ective in a business:

1. When it is used for personal playtime during business hours. Junk mail, spam, and forwarded jokes can quickly fill an inbox, and steal time and attention from our empl

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

oyees. Office-wide forwarding should be discouraged.

2. When someone works outside of the office 75-100% of the time and almost never checks their email when they come to work. Contractors are a

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

rime example. Those who have little to no chance to sit at a computer will not benefit from the technology because they never have a chance to read their email. On the other hand, with all of the i

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

provements in communication today, out of office people can keep in touch with Blackberrys and email-checking cell phones. Also, a 100% work-at-home employee can still utilize emailed messages. You

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

should carefully consider whether your out-of-office folks would benefit from email or not.

3. When it distracts from the customer. We discussed how email can be a great tool for service-oriented

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

employees. However, if it diverts attention away from the customer - if the clerk is too busy reading email to help the patron - then email has become a distraction rather than a tool. In this case

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

a memo or phone call may be more effective.

Small businesses need to maximize their efficiency to keep their profits up. Take a look at your business layout to decide if it is truly right for you

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Many small businesses or even large corporations do not understand that you can market your wares on a relatively small budget. It is all about delivering the message to the target customers or target market and the more inexpensively and more efficient you can do that the smarter you are and the better marketer you will be.

Price is what you pay - value is what you get. Warren Buffett, Chairman of Berkshire Securities

I have spoken to many leaders and the consensus is that listening to the answer is more important than asking the perfect question. Listening intently builds trust between you and the speaker. With that in mind, here are some tips to improve your listening:

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