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Lately, private label products have made a tremendous impact on the U.S. market, affecting almost everyone, from producers to retailers to consumers. Private label pr

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

oducts are products whose name or brand solely belongs to a specific retailer (e.g. Wal-Mart and Marks & Spencer). Let’s say that you’re in a grocery store. At first

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

you see all those gourmet sandwiches with brands that have long been familiar to you. Then you go to Marks & Spencer and lo and behold, now they’re selling the same t

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ype of sandwiches too!

Private label products have grown significantly in Europe, especially in the Western half, and now it’s making its mark in the United States.

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

Private labels can be divided into sub groups: store brands are products where the retailer’s name is a strong factor in its packaging and marketing aspects; store su

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

b-brands are products whose connection to the retailer is minimal; umbrella branding is a strategy where a retailer uses only one private label for different product

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

categories and finally there are individual brands in which one private label is accorded to one product type.

The advantages are of course numerous, to all key pers

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ons involved. For the retailer, one of the most obvious pros would be the increase in sales. And since it’s their own private label, the retailer then has the freedom

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

to create its own marketing strategy, have more control over its stock inventory and possibly use it also to gain a more positive image to the public. And with a pos

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

itive image, this would of course lead to stronger customer loyalty. Naturally, having a private label for one’s products would mean investing a lot of money so the r

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

etailer must be sure that it has the capital needed for such a venture. Secondly, most people still view private label products as something synonymous to lower quali

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ty products so this is another issue that the retailer must try to combat as they launch their new line.

For producers and suppliers, the advantages of producing pri

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

vate label products for a retail company is less visible but still present, nonetheless. For one, they get rid of most of the entry barriers a producer usually faces

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

as they try entering a market because they’re supplying directly to the retailer itself. Secondly, for cash-strapped suppliers, manufacturing private label products w

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ill let them enter the bigger and higher end markets. The downside of all these of course is when the product does not perform as expected. Low profit could then affe

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ct the relationship between the supplier and retailer.

For the consumer, the advantages and disadvantages are almost equal. Most private label products are cheaper t

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

han branded products. This would, of course, translate to lower expenses for consumers, something that everyone would no doubt welcome. But if the quality of the prod

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

uct is sub-standard, as some private label products are, maybe you’re not getting the best of the deal as you have originally thought.

At the end, everything comes d

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

own to quality. Since price-wise, private label products have the upper hand, the only ace branded products have in their sleeves would be a more superior quality. Bu

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

t if a private label product is backed by a reliable retailing company, the quality is usually equal to those that are branded. All one has to do is to CHOOSE WISELY.

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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For many people wanting to be homeowners, finding affordable real estate can be difficult based on their level of income. Many new and used home prices have risen dramatically in the past few years, while incomes have not proportionately-

A company offers products and/or services to its customers to generate sales. The transaction takes place when the customer buys the goods and/or services at the price and conditions agreeable to both parties. Generally the transaction is completed when the customer pays after taking delivery of goods and/or services.

Successfully selling your business, at a price and on terms that will allow you to maintain lifestyle, involves planning and discipline. John Reddish, a veteran of the process, shows you 10 Steps to Success that will give you the best chance for getting the right terms and the right price for you.

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