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In today’s business environment, we rely more and more on technology to communicate with one another. Our ability to communicate has been greatly enhanced, and our choices for com

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

munication media are ever expanding. From cellular telephones, to Email, fax machines to Palm Pilots, communication devices are linked to the way we do business now more than ever

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

before. This new technology has had many positive benefits for the business world. Unfortunately, since the range of options has expanded at such a quick rate, many people seem t

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

be unaware of how best to use the devices they now have. It is essential to develop an awareness of how technology should best be used to avoid negative outcomes for employees an

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

the workplace in general.

In the last two decades, communications technology in the United States has developed at an extremely rapid rate. Twenty years ago, people did not even

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

know what “Email” was. Now, phrases like “IM me” or “Google it” are commonplace, household terms that seem inseparable from our personal or business lives. But most people don’t

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

now how to properly use these new advances. Take Email for example, misuse of this medium has led to the demise of executives such as Credit Suisse First Boston tech banker Frank

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

uattrone, Merrill Lynch & Co. analyst Henry M. Blodgett, as well as senior executives from Enron.

The problem with some individuals is that they don’t realize that electronic comm

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

nications can be and often are permanent. Even text messages can be stored and retrieved by the server processing them. But for most people, it’s not a matter of not realizing th

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

t sensitive, potentially career ruining information should not be sent willy-nilly, it’s just that they don’t know how to use electronic communication in a polite way. Just becaus

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

we have these devices, does not grant us license to substitute rudeness for manners. There is a new code of electronic manners in using telephones, PDAs, laptop computers, faxes,

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

and so on.

Here are 8 guidelines for communicating in an effective, respectful manner:

1. Don’t use your cell phone at inappropriate times, in inappropriate places, or in an ina

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

propriate way. This invades others’ privacy and disrupts their ability to concentrate.

2. Don’t encroach on others’ personal space when using your laptop computer. There are app

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

opriate times/places to connect and use your laptop and there are times when it is not appropriate.

3. Turn off your beeper and/or cell phone whenever you are in a situation where

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

it could be distracting.

4. Don’t send lengthy faxes unless you first call the individual or business to ensure that it’s a good time

5. Only use the speaker phone when necessary

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

and always make sure the person you are talking to does not mind.

6. Never send e-mail that contains inappropriate or sensitive material (as some executives have learned the hard

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

way).

7. Consider calling a person who you usually communicate with by e-mail from time to time to establish a more personal contact.

8. Avoid calling, paging, or faxing people a

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

home or after hours, unless it is vital that you do so.

In today’s business world, we use technology to communicate with one another like never before. Communication has been gr

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

atly enhanced, and so have our options of how and when to communicate. This new technology has primarily been a good thing for the business world. However, many people seem unawa

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

e of how best to communicate in this modern age. Active awareness and following some type of guide to communication etiquette is essential for all people in today’s business world

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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