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How do we convince the business world that a good story holds more power and is more memorable than hearing and/or reading a descriptive paragrap

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

h that relates to an accomplishment, a procedure, a product, etc.? This became so evident recently when I was part of a committee judging nominations fo

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

r the Regional Company and/or Organization with the Best IT (Information Technology) Training Program.

There were several criteria that we were to g

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

rade. The nominees had been asked to write a 250 word paragraph for each of the seven criteria). Most of the criteria were straightforward and asked

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

for descriptions. I could hardly wait, however, until we reached the final one: "Do you have any great Success stories?"

You can imagine my disappoi

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ntment to find that only one of the nine nominees told us a story. The others blabbed on about profits and accomplishments, etc. The one with a true

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

and moving story -- about a young man who was helped by the training to get a job and a scholarship that turned his life around -- won our vote. The sa

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

part is that I know that every one of the companies or organizations have plenty of success stories. They just don't know how to tell them. What is the

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

solution?

First, don't call it "storytelling." Even though publications all over the nation -- and even the world -- are writing about the comp

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

anies, organizations and trainers who are making use of the power of storytelling, very few of the upper echelon will react well to our telling them tha

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

they need "storytelling." So many people have the wrong perception of what storytelling entails. They think it is a quaint event that is performed for

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

children in schools or the local libraries.

We can tell them that the World Bank now uses storytelling for information sharing, and that a compa

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ny called EduTech produces a publication called ASK for NASA that consists of employee stories. Todd Post, editor, writes, "The success we've had

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

with it (ASK) has allowed us to examine our own problems holding onto knowledge. Right there in front of our noses was a successful model to emu

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ate.” They then created What You Know, which is EduTech's own storytelling magazine.

We have to use all of our imagination to work storytelli

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ng into meetings, marketing and every day encounters. We all know that the stories are there. I suggest taking a small notebook to work or to a comp

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

any you know well (you may do some freelance work for them or know others who do) and start writing down the casual stories you hear at the water founta

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

n, on the way to an appointment, at lunchtime and in the elevator. Start asking those who have worked a long time at the company/organization about the

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

history -- how it was when they were hired and why they have stayed there. When awards are presented, interview those who receive them -- get the full s

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

tory.

What great success stories does your business have? Start making use of their power and you will be amazed by how quickly the word travels

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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There are a massive amount of job seekers in the city of El Paso and many of those job seekers are college graduates, due to Texas University being located there.

Improving the speed of a process and the elimination of waste primarily by eliminating non-value added steps is focused under Lean manufacturing. But under Six Sigma one gets a disciplined, data-driven approach and methodology for eliminating defects in any process.

Coding advertising is not the big secret or the involved process many would have you believe. A great many firms sell reports on how to code your advertising for $3 or more, when it's nothing you can't learn with a little study of a few mail order publications. Coding advertisements is simply a means of determining where your orders come from, and in cases where you don't use coupons or separate order forms for several different products, a method of double checking on what the customer actually requested.

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