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Business surveys consistently show us that poor workplace communication is a major source of employee dissatisfaction. The repercussions of this include not just low employee morale. Employee productivity suffers, along with a range of other business

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

performance indicators.

Business Impact of Poor Communication

Have you stopped to think about how much unsatisfactory communication practices are costing your business? Some of these costs include:

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

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increased employee turnover

increased absenteeism

dissatisfied customers from poor customer service

higher product defect rates

lack of focus on business objectives

stifled innovation

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

l> How many of these costs can you recognize in your business? You can turn the situation around. Employees will put in that extra "discretionary effort" when they are kept informed openly and honestly on aspects of their job and the bus

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

iness and they feel that they are being listened to with empathy.

Employee Communication Needs

What and how should you communicate with your employees? Communication in your organization should satisfy the three

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

key employee needs before they can be engaged and highly productive. Each and every employee needs to:

1. Know that …
–included here are facts about your organization and their specific job – what business you are in, who your customers a

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

e, specific details about your product or service, where forms are located, who to see when there is a problem ...

2. Master that …
–included here are the practical skills required to do their job well – repairing a machine, filling out a

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

n invoice, designing a building, writing a software program ...

3. Feel that …
–included here are the interactions that give them a sense of belonging and self-worth – being listened to, respected, trusted, valued ...

Managers predominan

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ly concentrate on the first need – know that – and pay less attention to the second need to master skills. The third need – feel that – is what makes employees distinctly human and what drives them to outstanding achievement in work and outside of wor

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

. And yet it is in this dimension that employee communications are most lacking.

Look closely at the communication happening in your business. Is it satisfying what employees need to be fully engaged and working productively? Consider each of the fou

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

fundamental levels of communication in your organization for an answer:

1. Organization wide communication – involving all employees

2. Departmental communication – specific to one department or unit

3. Team communication – within on

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

e cohesive team or group

4. Individual communication – specific to one employee at any one time Communications may be working effectively at higher levels, with regular and informative newsletters emanating from Head Office. However,

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

he quality and quantity of communications may fail dismally at the more local level. The interpersonal skills of supervisors, team leaders and local managers are especially critical at levels 3 and 4, as these are the people that frontline workers dev

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

lop working relationships with most personally and closely. Many exit surveys have shown that employees commonly leave an organization because of a poor working relationship with an immediate supervisor. How are the communication skills of the supervi

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

sors in your organization?

Just as important is the communication between and within levels. Gone are the days when departments could stand as silos, isolated from the rest of the organization by impenetrable barriers. Intra-national and internationa

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

competition is now so fierce that everyone in the organization needs to collaborate closely on solving organizational challenges and on achieving agreed strategic objectives. What are the communication barriers in your organization?

Where is your or

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

anization at in its life-cycle? Is it large or growing rapidly? As more people are added to an organization, communication needs and stresses increase exponentially. Joe, who used to do purchasing, inspection and warehousing on his own now needs to ta

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

lk to three other departments as well as the people in his own growing team. What structures, systems and processes has your organization put in place to encourage and facilitate effective communication flow?

Well-designed organizational culture surv

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ys and employee communication surveys can determine how well your communication systems and practices are contributing to your organization’s performance – or how much they are hindering performance. This information will then help you in devising an

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ffective employee communication strategy. Whatever else you do, communication practices impact every facet of your business. Looking closely at communication in your organization is well worth your while, because even if you do not, your employees are

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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