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Just Other Articles - Deciphering the Indian Business Space
Managing a Business activity in India is not the easiest of tasks. In fact it is one endeavor where even some of the world’s biggest organizations have failed. The single reason for this is the flawed perceptions most business concerns have about the Indian Business space. The media in a certain way has contributed to the
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
se perceptions. There are certain cities in India that seem to have hogged the limelight with the Western press and they include Bangalore and Hyderabad. But remember the realities are not necessarily what you read about, in these media stories.
Some of the ‘must know’ realities about India, which can help any Business c
Some of the ‘must know’ realities about India, which can help any Business c
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
oncern wanting to make an entry, are –
Land of Diversity
Do not ever assume India to be one big homogenous mass. That is, the consumers cannot be slotted as one single huge entity. Unlike most western countries where elements such as language and religion could contribute to a certain homogeneity that could exist in soc
Land of Diversity
Do not ever assume India to be one big homogenous mass. That is, the consumers cannot be slotted as one single huge entity. Unlike most western countries where elements such as language and religion could contribute to a certain homogeneity that could exist in soc
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
iety, in India there are myriad factors that contribute to unbelievable diversity. Take language for example, the constitution of India has stipulated the language for official communication as English and Hindi. In addition, it classifies a set of 22 scheduled languages which are languages that can be officially adopted
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
by different states ( there are 22 States and 7 Union territories ) for administrative purposes, and also as a medium of communication between the national and the state governments. Though Hindusim is the religion that is practiced by majority ( 81% ), Islam, Christianity, Sikhism, Jainism, Buddhism and Zoroastrianism,
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
are practiced too. Food Habits too change from region to region. Religion, Caste restrictions, geography, weather, and influences from other countries ( invasions and occupations ) have all contributed to the diversity in Food Habits.
All of this points to a diverse population that cannot be painted with the same brush i
All of this points to a diverse population that cannot be painted with the same brush i
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
n terms of characterisations. Doing business in India almost stipulates an understanding of this diversity. Some Business Concerns have understood this very well and have therefore ended up being successful in their ventures in India.
The best example of this is McDonalds. The primary reason for their success apart from
The best example of this is McDonalds. The primary reason for their success apart from
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
their ‘competitive’ pricing which made the burger extremely affordable, is their menu. The menu at McDonalds hase been customised for the Indian palate. ‘Beef’ does not feature on the Menu, due to religious considerations. The customised Menu, features items such as ‘McAloo Tikki Burger, Maharaja Mac and McCurry among oth
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
er Indianised dishes. Contrast McDonalds with Kelloggs which failed to understand the Indian palate and so found the going tough in India with its offerings.
What also needs to be borne in mind is that at times, customisations should not just be restricted to the country, but must also be extended to specific regions. I
What also needs to be borne in mind is that at times, customisations should not just be restricted to the country, but must also be extended to specific regions. I
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
n the business of Food and Beverage the Menu items must differ from region to region. For example, to the south of India, where vegetarianism prevails, this aspect must be reflected in the Menu Items. Similarly Coffee as a beverage finds greater favour in the south of the country.
The Great Indian Middle Class
The India
The Great Indian Middle Class
The India
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
n ‘Middle class’ seems to be the favorite target for almost all Multinational businesses and their offerings. The consuming patterns of this class of people is definitely undergoing a transformation, with a significant quantum of earnings being spent on ‘discretionary’ items such as entertainment, consumer durables, books
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
and so on. Yet this class is not necessarily ‘brand’ driven and therefore evaluates every product and service purchased, in terms of ‘value for money’. It does not have any qualms in shifting to a non branded offering if the offer were perceived as better value. The ‘value’ perception in many cases is ‘price’ sensitive.
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
India's individual purchasing power may climb from $2149 in 1999 to $16500 in 2040. The brand driven culture in India can be limited to a few metropolitan cities, such as New Delhi, Mumbai, Bangalore, Chennai and a few other smaller cities that have attracted a migrant crowd because of the growth in services sector in the
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
m. They include Pune, Hyderabad and Gurgaon.
The states that promise a burgeoning middle lie to the south and west of the country. These states show a promise of a huge middle class community with the necessary purchasing power at least by the year 2020. Contrasted against these states would be the states to the east of
The states that promise a burgeoning middle lie to the south and west of the country. These states show a promise of a huge middle class community with the necessary purchasing power at least by the year 2020. Contrasted against these states would be the states to the east of
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
the country that include Bihar, Uttar Pradesh and Orissa which will take even more time to develop this ‘middle class’. Add to this the North eastern states,and the picture is not too rosy.
Bureaucracy
The bureaucratic system that is found in India is stifling slow, problematic and corrupt. In the words of Mr. T N Sesha
Bureaucracy
The bureaucratic system that is found in India is stifling slow, problematic and corrupt. In the words of Mr. T N Sesha
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
n, former election commissioner and Cabinet Secretary, ( quote ), “We have the largest number of laws covering and uncovering almost every aspect of human life. But the inside out of Indian democracy today is that law is obeyed more in circumvention and defiance than in effect…All that we built to enshrine freedom has bee
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
n eroded by a plethora of decrees, laws, rules, ordinances which serve a few; it serves the State, but not the citizens. Today it has become desperately difficult for the citizens to defend themselves against the onslaught of laws, rules and ordinances, and against the overpowering destruction of individual freedom and di
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
gnity…there is palsy at the centre and paralysis at the periphery…We have practiced socialistic principles for 46 years or more. At the end of it, today, 20% of India’s population takes 25% of its gross national income and 40% of the population takes 2% of the national income.”
Just recently, the visiting Singapore Prime
Just recently, the visiting Singapore Prime
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
Minister, Lee Hsien Loong commented on the Indian Bureaucracy and called it a stumbling block to investment by Singapore companies in India. He remarked that Singapore companies wanted to invest in hotels in India but the Indian bureaucracy was "too complicated" and outsiders took a long time to understand it.
An exampl
An exampl
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
e of the difficulties posed by the Indian Bureaucracy is the case of American Agro Business Company, Cargill Corporation. In spite of a go-ahead from the central government for a $15 million Salt processing Venture, problems from the State of Gujarat, where the plant was to be located, forced Cargill to shelve the project
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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