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Most people are not aware of the “sitting” language. You can create the illusion of power or equality in your relationship-building efforts by where yo

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

u sit and where you seat others at meetings, conferences and after-hours events.

Power Position

The power position in a meeting being held at a re

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

tangular table is always in the center facing the door, where the person can see who is coming and going. On television clips, you’ll notice it’s where

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

the president of the United States sits. The second most important position is to the person’s right, the third to his/her left.

Cooperative

Let’

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

assume in our illustration that person A is calling the meeting. The most cooperative position is next to him/her (B) because there are no barriers be

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ween them. People who already know each other frequently assume this position in business and social situations. While it is acceptable and recommended

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

, business people meeting each other for the first time rarely use this position.

The next most cooperative position is C. Business people often use t

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

is arrangement at a first meeting or until they get better acquainted. It is recommended for a job interview. It allows two people to be close while st

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ll having the corner of the table as a safety zone.

Competitive

The most competitive position to A is D. The table is a barrier between them, and

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

people may become competitive and defensive when seated across from each other. If you have a choice, like in a restaurant, sit in the corner position

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

r ask for a booth. Don’t set up a competitive situation unnecessarily. It can hamper an otherwise potentially positive relationship-building situation.

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

When seated in the competitive position, a person also becomes defensive about his/her personal territory (or half of the table). Don’t accidentally p

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ush items into someone else’s space, as it is as much an invasion at dinner as if you had reached into their space and touched them.

Autonomous

A

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ourth position (E) is autonomous. It’s across the table, and in the position next to competitive. It is where you sit when you need to share a table, a

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

d you do not want to be involved with the other person. You might choose it at a library or in a self-serve restaurant. You may have to share space, bu

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

t not necessarily conversation.

Meetings

You can direct or control responses in a meeting through seating arrangements. Putting chairs in a circle

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

encourages equal contributions. A horseshoe or “T” will recognize and emphasize people at the head of the table. Theater seating or side-by-side says,

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

You are here to listen, not to talk.” In a training situation, you can use circles for small group discussions, a horseshoe for workshops led by inter

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

nal or external experts and theater seating for a keynote presentation. When you add a raised speaking platform, you are giving special status to the s

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

eaker, as well as setting up more of a barrier between him/her and the audience. Interaction is reduced; in fact, people usually wait to be called upon

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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