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And that’s the idea with the sales funnel—you’re giving people a free product so that th

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ey can sample your service, then you’re providing a low-ticket item, $10 to $50, that al

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ows people to not only sample your service but to really see what type of an effort, wha

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

type of quality you put into what you sell.

Now, once that is done… obviously at this

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

point you are beginning to screen the people that are purchasing from you. Some of the

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

eople purchasing from you will not like the product, and they will no longer purchase an

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

thing in the future. However, some people will really like it, and then those people wi

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ll continue to purchase more and more expensive products. Now, the next question is wha

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

if you only have one or two products, and you want to have a sales funnel? The key her

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

is that you need to look into, you need to investigate some affiliate products that are

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

good fits for your particular niche or your particular product line, that have higher pr

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ice-tags and have higher quality or perhaps a higher level of content that justifies the

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

higher price, and plug into those affiliate programs and begin to promote those programs

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

to people who have purchased your lower-ticket item.

Now, the ultimate goal, as your in

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ternet business, is to build that high-ticket item, to build a $5000 product and to even

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ually funnel people towards that product. In my case, I have about ten, maybe eleven di

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ferent products right now, and I have a few on the way, and what I have found is that so

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

me people purchase just about everything that I put out. I have several customers that

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ave purchased literally ten or eleven products of mine, and I have every confidence that

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

when I come out with my next product, these customers are going to purchase that product

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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