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You have products to sell, but no costumers. Apply these tips to create the buzz you need.

1. The easiest way

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

to create buzz is through word of mouth. If your family, relatives, friends and colleagues like what they hear,

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

there's a great chance they will forward the information to their friends. The author Bob Burg wrote that every

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

person has an average of 250 people in their network. Imagine if you would let each of these persons know abou

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

your product, and if they in turn would tell everyone in their network.

2. Always bring your business card wi

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

th you - on events, dinner parties, conventions and other social gatherings. Exchange business cards and tell p

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ople about your products, without bragging, bore or acting overly self-centered of course.

3. Do not forget to

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

network online. This tends to present greater results. Blog about your products, write articles about (or rela

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ing to) your products for article directories and participate in online forums.

4. Write press releases, e-boo

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ks, newsletters or info reports about your products and offer these online. Don't forget to write that anyone c

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

n give them away for free.

5. If you can afford it, give away product samples to people who can review your pr

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

oducts in print or online media. Great reviews generate lots of buzz.

6. Do you know a journalist, a freelance

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

writer, a blogger or anyone else who can interview you? When people read about you and your products this will

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

hopefully evoke an interest. This means more buzz.

7. Perhaps your local radio station can interview you? Whil

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

some people rather express themselves through writing, others prefer to talk. Find your strength and focus on

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

that.

8. A review is good, an interview great, a radio talk maybe even better, but a TV interview is without a

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

doubt the best. I might get ahead of myself here, but considering all possible buzz-creating opportunities are

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

a must. I'm not saying you will get to meet with Oprah, but maybe you know someone who knows someone who works

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

n your local TV-station. Don't neglect any methods until you have given them a shot.

Passion is an important f

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

actor. If you are passionate about your products, you are more likely to create the same effect in other people

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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A career as a rock star or television star is unattainable for most hopeful teens who dream of being in the spotlight. While many dream of being the next *NSYNC or Backstreet Boys sensation, this may be a little far-fetched. However, teens don’t have to give up their dream, at least not completely. Few star-struck teens actually realize how many careers are available in the entertainment production industry.

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While most of us do not have a large enough budget to advertise on the Super Bowl, the commercials -- both past and present -- demonstrate several marketing techniques we can apply elsewhere.

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