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    Mistake # 1 - Using Your Website in The Wrong Way

    The first mistake I see many coaches, consultants and other solo-preneurs make is not using their website to grow their busine
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    ss. People come to me asking if I'd look at their site and to be honest, most are redundant; they're used for little more than an online brochure.

    The first key point is to use your s
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    te in a way that will build a list of your target audience. Rather than marketing your services one-to-one as you might do at a networking meeting, you're able to market to hundreds an
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    even thousands of people at one time. There are ways that you can do this simply and automatically.

    The second key point is to have your website work for YOU and have IT build the re
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    lationship with your prospects. Do remember that web designers are very good visual artists but are not necessarily the best online marketers. They may create a site that looks very pr
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    tty but that is dumb in terms of converting prospects into paying clients. Why invest all that money if it doesn't MAKE you money.

    Mistake # 2 - Not Building a List of Prospects a
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    d Clients

    Remember this golden rule. 'The who is more important than the what'. Developing a list of prospects is more important than the service you're offering. Think of it this
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    way. Without clients you don't have a business at all! So you need to be marketing one-to-thousands of your prospects and the way to do this is to set up an opt-in form on your web pa
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    es.

    Next you need to get your visitors excited enough so that they'll be happy to give you their contact details enabling you to marketing to them over and over again. Remember it tak
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    s seven to ten contacts before someone will consider hiring you. It's also important that they trust you and repetition builds that trust. Just think of TV ad campaigns. They are aired
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    repeatedly to gain maximum effect.

    Mistake # 3 - Not Being Personal With Your Marketing

    Always try to inject some personality into your marketing and tell people a little bit
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    about you. This could be anything from a holiday that you are planning to a nightmare business trip or even a little snippet about a pet. By all means give people valuable information
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    ut you will get a greater response if you give them something of you.

    Remember we're trying to build relationships here and people want to know that they're dealing with a human being
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    They want to buy from someone they know, like and trust. People buy from people they don't buy from companies.

    Mistake # 4 - Not setting Up Systems

    The key here is to set up
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    systems within your business so that they work for YOU not the other way around. If you spend some time putting effective systems in place you can work less and set up your practice so
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    that it facilitates the lifestyle you want. And this doesn't mean more work! Once you've set a system in place it will work for you and make you money. Of course, with today's technolo
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    y there are numerous ways you can do this quite simply and cheaply.

    Mistake # 5 - Continuing to Trade Your TIME For Money

    The trap I see so many solo-preneurs caught in is tra
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    ding their time for money. Rather than working hours-for-pounds there are some simple ways to create a passive income, to have money coming in without having to work for it and there's
    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    a simple, low-risk way to do this... to create information products.

    What you're doing here is taking your knowledge, your gift or expertise and you stop trading hours-for-pounds and
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    egin to package what you know or the information you've learnt and start selling that for money. This gives you unlimited earning potential.

    © Victoria Player 2007. All right reserved


    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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