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Why is planning so important? Just take a look at those dot.com failures in year 2000. Many of them failed because of poor planning!

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

Some of the factors contributing to their failures included not knowing the market, the competition, and the environment of the busine

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ss. These could be avoided with proper planning. It is essential in today’s world of internet marketing that detailed planning be con

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ucted.

The following steps are useful to your planning:

Research is the first key step in the process. It is necessary for you to kn

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ow your product, your competitors, your target market, and what each of them provides to its consumers. In this planning phase, list t

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

he benefits and the potential disadvantages of the product that you are selling. In this way, you actually foresee the potential probl

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ms and you can develop corrective measures to handle such issues.

Next, you need to decide what type of campaign you will run for your

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

business. You need to consider your budget, your staffing needs, the time-frame for the marketing campaign, just to name a few. Ther

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

e are other questions that you may need to ask yourself depending on your situation. From the questions and answers, you can determine

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

any limitations and any tough issues that you need to overcome in order to effectively launch and carry out your marketing campaign.

A

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

fter you launch your campaign, you can’t just sit back and relax. You need to monitor its impact. There are various methods for monit

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

oring the effectiveness of a marketing campaign. But there is none more critical than the results of your first sales and customer fee

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

backs. These provide meaningful data that you can use to fine-tune your business strategy.

What’s next when the campaign ended? It’s

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

time for a post-campaign review of the entire process. Remember, your review must be as complete as possible. Look at the areas of e

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

xcellence – you can make use of them in the next campaign. Do not overlook the areas where there are signs of trouble – you need to wo

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

k out preventive measures for the next campaign. Well, marketing is a learning process. You can learn from the wrongs (i.e., the mist

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

akes) and enhance on the rights (i.e. areas of excellence). In this way, you will be more comfortable and confident in your next marke

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ting campaign. And most importantly, you will get your focus right!

This article is a very compact overview of the planning process.

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

At each step of the process, bear in mind the strengths and weaknesses of your business, your resources, your product and your target m

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

arket. This understanding and awareness will help you devise an effective plan, a plan that will see you succeed in internet marketing

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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