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While affiliate programs are a good way to get your business growing quickly and exponentially, it is also an unfortunate reality that most of

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

your affiliates will never make any sales at all. Only about 5% of your affiliates will be top performers - and have the skills and assets n

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

eeded to succeed.

However, you can hugely improve these figures by making it easy for even novices to gain experience as affiliates and promo

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

te your products effectively. You can do this by motivating and training them in powerful affiliate marketing techniques and offering incenti

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

es for success.

Your Affiliate Toolkit

At a bare minimum, your affiliates should have access to ready-to-go promotional material including b

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

anners, button graphics, classified ads, ezine ads, solo mailing copy, website advertorials, articles and even space ads for print media.

Mos

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

t affiliates are too busy or lazy to do it all by themselves. By making it as simple for them as possible to promote your program, you will v

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

astly improve your fraction of active affiliates.

You could go a step further for the best affiliates, doing tele-seminars for them, or creat

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ng special reports that are rebrandible with their affiliate links, or setting up unique discounts or bonuses for their referrals.

Affiliate

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

Contests

Many affiliate managers have reported outstanding success in motivating affiliates to sell more products by running contests. These

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

are often limited-time events where the affiliate making the most sales within a certain period will win either cash prizes, gifts, or get te

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

mporarily higher affiliate commissions.

With some high priced products, this bonus could work out to be a significant amount of money - makin

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

even 'lazy' affiliates wake up and take notice.

Tracking Referrals

While there are many ways to do this manually, all are cumbersome and ti

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

me-consuming. Unless you absolutely cannot afford a program to manage your affiliate program, or plan on keeping it very small, you would do

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

better to have an automated solution for tracking referrals and calculating commissions.

There are a great number of affiliate program softwa

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

re solutions, ranging widely in price and features. Look for the kind of features you need and read reviews on various solutions before picki

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

g the one you want to use. Be sure to make this choice carefully, as it becomes incredibly difficult to change your affiliate program softwar

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

e mid-way through your promotion.

Affiliate Coaching

Some program managers conduct formal training programs for their affiliates that helps

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

them sell more volume. This is very similar to sales-person training programs that many offline businesses use to boost the efficiency of the

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ir sales force. Your affiliate army is your personal sales team - take care of them well, and enjoy the benefits of hands-off business growth

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Contact management systems allow you to track which marketing techniques are working and which aren't. You can see at a glance many statistics related to your marketing efforts by using a contact management system.

When writing a sales letter there are certain rules you should follow. Your main goal when writing a sales letter is to catch your readers interest. Before you begin to write your sales letter, research your target audience.

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