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Last summer, OfficeMax announced that it would no longer offer its familiar mail-in rebate programs. Their decision to pull the program was made when customers overwhe

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

lmingly expressed frustration with the lengthy process. In an interview with News.com, Ryan Vero, the company's chief merchandising officer, revealed that rebates were

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

the top complaint they received from customers. He explained that the stores actually had little control over the rebate process and that was why they chose to elimin

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

te them.

Best Buy made a similar announcement the year before about getting rid of their mail-in rebates, and soon after shifted the company's focus to its RewardZone

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

program. Other retailers are now following suit, looking for ways to ditch their rebate deals and find more cost effective ways to draw consumers into their stores.

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

oth retailers have the intent of saving both time and money for consumers—replacing those mail-in rebates with in-store rewards and coupons for instant savings. While

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

rebates may have been frustrating to many, they were also a source of substantial discount. As opportunities for rebate savings quickly fly out the window, consumers a

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

re searching for new ways to stretch their dollars.

In response to the lack of opportunities for savings, Michael Bernstein founded MutualWin (www.MutualWin.com), a w

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

bsite that functions as an open market where people can post and search for refer-a-friend deals. “MutualWin's goal is to make people aware that another way to substan

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

tially save money on purchases is through refer-a-friend deals,” Bernstein says. It's free for shoppers to use and its use is growing rapidly among smart shoppers who

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

now that referrals will give them more cash back than coupons or in-store deals.

Bernstein says he wanted to solve the main problem with referral deals, which is that

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

most people don't know anyone who they can refer. “For instance, if you live in an apartment that offers a $500 bonus for referring new tenants, you can post that dea

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

l on MutualWin, where people are searching for apartments,” he explains. “When they move in, they use your name as a referral, and the two of you share the referral bo

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

us—and that's why we call it a mutual win.” Right now on MutualWin.com there are referral deals for T-Mobile cell phones, DirectTV service, and Bank of America checkin

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

g accounts, among many others.

There are also plenty of coupons sites on the internet looking to offer shoppers good deals in place of the rebates that are now fading

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

from the market. Coupons.com claims that you can save hundreds on your weekly grocery bill by printing out their coupons and taking them to the store. ValPack.com offe

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

rs local coupons to save on everyday expenses like dining, entertainment, travel, groceries, retail, and professional services.

Even with mail-in rebates quickly beco

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ming extinct, consumers have plenty of choices when it comes to saving money. Referral deals such as the ones found on MutualWin.com seem to be the best bet if you're

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ooking for really large savings or cash back amounts. Coupon sites can add up to big savings in the long run too—though you've got to take into account the price of in

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

k and paper to print the coupons on. To get your own great deal at the money saving sites mentioned above, visit www.MutualWin.com, www.Coupons.com, and www.ValPak.com

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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If you've been meaning to learn to shop online - whether at an online retailer like Amazon.com or an auction site such as eBay - it's time to quit procrastinating, conquer your fear and dive into the waters of cyberspace. You're not only missing out on good deals, convenience, and worldwide product selection, you're actually losing money.

Today it is imperative that you have a resume that immediately catches the reader's attention. Many job seekers enter the hunt without the proper tools. Don't be one of them! Power up your r?sum? with solid success stories.

Can traditional programs of large corporations be applicable to small or home based business? This article examines the role of traditional quality and productivity efforts and how they may apply to the small and home business.

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Just Other Articles - Consumers Discover New Ways to Get Cash Back as Retailers Abruptly Cut Off Mail-In Rebate Programs

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