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Here are some popular viral marketing techniques to follow:

1. Ebooks – Share your no cost ebook

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

with your website visitors. Include a nice full-color ad for your most popular product line with

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

links to your website and email. Tell recipients to share copies of the ebook with their own sit

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

e visitors and other contacts.

2. Software - Share a trial or “lite” version of your software wi

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

th your website visitors as a freebie. Don’t forget to include that ad for your most popular prod

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

uct line with links to your website and email. And tell recipients to share copies of the softwar

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

e with their own site visitors and other contacts. For help creating software, hire help from onl

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ne bid sites like Elance.com.

3. Web Host – Offer to host small business web sites on your serve

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

r at no charge. In exchange, place your own banner ad at the top of the site for viral marketing.

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

You can setup a fold for their site and they can choose their own domain name and have it redire

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

cted to that folder.

4. Templates – Design your own website or other templates, include your own

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

marketing information on them and give them away as free downloads or as an electronic package.

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

Grant permission for recipients to pass them along.

5. Articles – Write articles about your indu

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

stry. Include your website and contact information in the byline and grant permission for others

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

o publish as long as they keep the byline in tact. Then people can use your contact on websites,

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

in ezines, newsletters and other places where once again, viral marketing will speed the spread o

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

f information about your business.

6. Discussion Board - Set up a Discussion Board on your websi

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

te with your banner ad attached at the top. And invite others to link to it and use it for their

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

own sites.

In summary, by using viral marketing strategies, you can reach out all over the Inter

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

net with much less effort. See which methods work best for you and repeat them as often as needed

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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This is part one in a series of articles describing the planning and implementation of a restaurant startup strategy.

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