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Many online marketers make this one common mistake. As an online marketer, you may have attended many Internet marketing seminars which teach you at least ten dif

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ferent ways to market your products and your website online. You would have learnt how to marketing using:

- Articles
- Joint ventures
- Banners
-

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

Forums
- Blogs
- Per-per-click advertising
- Classified ads
- Link exchanges
- Ezine advertising
- Social networking
- And mor

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

!

After the seminar, you go home and start putting up your website and marketing it. You start writing articles for a few days, and then writing a few emails to

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

get joint venture partners followed by putting up a banner ad. You may then join a few forums and make a few posts. However, posting is tedious and troublesome, s

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

you decide to put up your own blog instead. After 3 blog posts, you decide its time to do per-per-click advertising with Adwords. After 1 week of Adwords, you mo

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ve on to put up free classified ads and get link exchanges. And then you remembered about ezine advertising and social networking. So you’ve done all ten marketin

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

g strategies in one month!

Then comes another Internet marketing seminar and you learn about eBay. After the seminar, you go home and you set up your eBay accoun

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

, take pictures of the stuff you want to sell and post your eBay listings!

You jump from one strategy to another and from one business to the next! This is the b

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

iggest mistake most online marketers make. They hop from one strategy to another before completing any one strategy. You have learnt about all these marketing str

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

tegies and you do all of them in a matter of one month or even a few months. This is the biggest mistake and also the biggest reason why many people do not achiev

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

e success with their online businesses. Too many marketing strategies, too little concentration on any single one.

So what do you do? Here’s what you should do i

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

f you want to be successful:

Allocate one month for each marketing strategy. For example:

Month 1: Article marketing
Month 2: Joint ventures
Month 3:

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

anners
Month 4: Forum marketing
Month 5: Blogs
Month 6: Per-per-click advertising
Month 7: Link exchanges And so on.

Following this monthly

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

time table allows you concentrate your effort fully on one strategy for a longer period of time, do it to the maximum, and then move on to the next strategy. If y

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

u touch-and-go from one strategy to another, you will not be able to carry out any one strategy to the point of effectiveness. After one month, you’ll only have b

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

arely started on each strategy and none of them are working as effectively as you wanted.

If you concentrate your efforts on one strategy for one month, you’ll b

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

e able to see the results of concentrated effort in the form of having more traffic to your website. When you have just one single strategy to focus on at one tim

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

, your mind is able to have a clearer objective and function with a greater sense of peace, instead of being pulled in all directions leading to unfocused action.

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

Use a monthly time table for your marketing strategy. Not only will you finally complete any one strategy, you’ll also be generating more traffic to your website

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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