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Web Content Structure

The written structure of Web content should possess many of the same characteristics of print content. With a myriad of competing Web sites across the Internet, there should b

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

e something unique about your site. Give people a reason to read and they’ll not only stay, they’ll come back for more. Your content should create and hold a user’s interest in the subject. Often this can be done by

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

telling a story, sometimes with little more than a sequence of photos or graphics.

Content should also emphasize a call to action. For example, if your Web site is targeted toward politically active use

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

rs, tell them in boldface letters at the top of the page what they should do to demonstrate their support for your cause. Then provide informational content to support the action you want them to take.

S

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

tructuring your Web content with the most important information first, telling a story that engrosses your users and entices them to continue reading, and providing a strong, clear call to action strengthens your We

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

b content and helps both you and your users accomplish goals.

Web Content Layout

Most Web users quickly scan a Web page to determine if and how it is related to the information

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

they seek. Scannability is the degree to which users can scan your Web page and easily understand the purpose and topic of your content. There are many relatively simple methods to make Web content scannable.

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

Using bulleted and numbered lists slow down the eye and can draw the user’s attention to important points. Generally, lists have a maximum of two levels: primary and secondary. Use numbered lists whenever orde

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

r of entries is important and limit the number of items in a single list to nine. Unlike print content, Web sites can usually contain a greater number of lists per page.

Topic headers and sub-headers deli

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

neate how information is parsed out in your content, enabling the user to quickly skip to the information they seek. Putting key concepts in boldface also draws a reader’s eyes to the most important content.
<

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

br> The characteristics of the font are just as important as the way the content is structured on the page. In addition to using sans-serif fonts (Arial font is preferred), font size should typically be no smaller

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

than “nine point.” For optimal viewing, use a dark text on a lighter background. Strategic use of “white space,” the blank spaces on the page, can help direct eye movement by creating “unnatural” hotspots which brea

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

k the user’s routine, causing him or her to take notice of these areas. White space can also be used to create a more visually pleasing page. Chunk your paragraphs and leave blank lines between them for the ideal us

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

e of white space.

Web site content should be easy for users to navigate. Give the page an intuitive layout with a page title at the top and links (typically) on the left side. Different pages should have

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

different titles. Pages about the same topic can start with the same words but should end with words that explain the difference between them. To avoid excessive scrolling, content that is not directly related to e

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ach other should be broken up into separate pages. Split each document into multiple hyperlinked pages rather than long, singular pages. For pages that require any scrolling, include a “Back To Top” link at the bott

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

om of the page. Always include links for the user to advance forward or backward as well.

Links should be obvious since they are the quickest means to get a user to the most relevant information. Use you

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

r hyperlinks to provide supplemental or source information like definitions of terms or abbreviations, background reading, or reference information. In-text links should consist of a word or short phrase that is des

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

criptive of the information that is found in the link. Do not use self-referential terms or phrases like “Click here” for your link. These can be confusing to users and are unnecessary.

Making your Web pa

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ges scannable by including the appropriate amount of white space, providing easy and intuitive navigation, and making your links simple to find and use will dramatically improve the user experience of your Web site.

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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