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A one-page website is better than a hundred page website if it make

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

s more money! It’s not a matter of numbers, it’s a matter of effect

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

veness. You have to make your site effective, and the way to achie

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

e that is to provide every single page with a purpose. That purpose

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

should be to make your visitor do something, even if it just to rea

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

and move on to the next page you want to lead them to. Ultimately

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

, they should be led to purchase something.

If you have a web page

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

containing a form and perhaps a couple of ‘Click Here’ buttons, you

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

will not get much response if you open the door and just show them

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

o your visitors. Tell them what to do. Tell them to fill in the f

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

rm to receive the special offer you have described. Tell them to c

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

lick on that button if they want to buy your product and get all th

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

offers they can download immediately they do so. Tell them they ha

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

e limited time to do it.

Don’t just provide the button. Call them

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

to action. Tell them to ‘click on this button’, then present the b

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

tton. There is then no doubt about what they must do.

Tell them t

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

o ‘Provide your first name and email address on this form’, and the

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

‘They will be used only to send you information and special offers

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

, and then, ‘So fill in this form now!’

That is one example of a c

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ll to action. For another example of a call to action read Part III

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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