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Mexico is the #1 consumer of soda in the world per capita. Mexicans thirst for new beverages is great but supply is small. Learn how to be the first to market to penetrate this growing mar

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ket

Mexico has always been at the top of the list when it comes to Beverage Consumption. Mexico leads most categories in beverage or is in the top 10 per capita and as a country.

Supersto

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

es, supermarkets and convenience stores give beverages number 1 priority in shelve space. When you go into some of these stores you see how different the beverage shelves look.

I often tra

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

vel Monterrey, Mexico City, Tijuana and Guadalajara checking retail accounts like supermarkets. Their first comment was "Wow, look at all this soda"! I'm talking about pallet after pallet

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

n the retail floor filled with soda, water, tea, new age beverages, water and every type of beverage you can imagine. Not just in Pallets, shelve after shelve filled with beverages not jus

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

6 feet tall, in some hallways up to 12 feet tall.

Beverage exports to Mexico are underrepresented with a mere $147,000,000 per year being exported from the USA to Mexico. This shows a Tr

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ade Deficit of $2 Billion Dollars in Beverage worth of good. Now, this is the "declared value" and not wholesale or retail value of goods, that's much higher.

Selling beverages to Mexico

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

s easier than ever, especially exporting from the USA. Mexico is the #1 importer of US products in the world. There is a need for all types of products including energy drinks, beer, wate

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

r, flavored water, wine, soda and spirits.

Yes, Coca Cola (FEMSA) is in Mexico as is Pepsi Cola, Nestle and other very large companies, the largest, that is. But that's it. Nobody of the

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

other US or European beverage players are there. We're talking a growing, emerging economy of $1.3 Trillion US dollars. We're talking the gate to the rest of Latin America, the third large

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

t economy in the world!

The Beverage Industry and all Beverage Companies have to make Mexico their number 1 priority. It has all the ingredients of a great customer. It has a great infra

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

structure including roads and ports to ship truckloads of products, many beverage distributors selling to supermarkets and convenience stores and more than 500,000 stores willing and able t

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

buy new products throughout Mexico.

Mexicans are so eager to buy that they come to the USA looking for products instead of waiting around for someone to call them and sell them something.

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

They visit US trade shows, organizations and many companies. I constantly have someone in San Diego visiting from Mexico to speak with me on how they can find products of all kinds to ex

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ort.

Who's looking for new beverages? All convenience stores and supermarkets chains hroughout Mexico. They are looking for beverages to sell in retail stores or to other distributors in

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

Mexico, most of the time they will buy truckloads and export them to Mexico themselves, handling the shipping, imports and tariffs.

If you travel through the large supermarkets in Mexico y

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ou will see how many US products could be selling in Mexico and are not. Products available in the USA in every single city.

Why do they do this? Why are they so eager to buy US drinks?

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

imple, they don't have Mexican made products they can sell and they want to be the first to carry a new American beverage. Beverage Distributors know the potential for new products in Mexi

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

co. When that is done distributors or importers just sell the same products to the same retailers.

Mexico should be number 1 on the "To do list" of every small, medium and large Beverage

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ompany in the world. If it's not in your list, quickly, write it in with pen, bring it to your next board meeting along with some of the facts listed in the article, sit back and look good

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Several free business grants are provided by the government for the business-minded person. If you think you have a profitable business or that your business needs additional funding for expansion then several free business grants are available to cater to your financial needs.

Finding products to sell is fundamental to those who have Internet stores, auction sites, or sell through stores such as Amazon or Ebay. However, it may be difficult to determine where you will find those products to sell.

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