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Just Other Articles - Time for a Web Wash?
Yes, it’s back to the 80’s – the clean cut approach to websites and no, it’s not just another fad diet, it’s a complete change in lifestyle as th According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product ey say on Dr Phil. But this time, it’s my website having a makeover! Those of you in the business of e-commerce, internet marketing or website ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug. Examples of combination products may in uilding will understand the importance of first impressions of a landing or home page of a website. Unfortunately, I was reminded the hard way a lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together. d yes, I was stupid as I certainly should have known better, given my years of experience in marketing. The message really hit home on Saturday here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe orning when a voice on the other end of the phone said “…and what exactly does your company do, I have been to your website but I couldn’t quite d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations. Combination pro nderstand it.” Oh dear, my little heart sunk about as low as it can go (well, over a website tragedy that is) and I vowed to remedy the situatio ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc first thing Monday morning. As it happened, I couldn’t live with myself by leaving the web-makeover till Monday, so Sunday morning I fired up t easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi e laptop and tried to put myself in the seat of a first time visitor to www.smartdames.com. After two minutes I understood exactly what this wel nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically intentioned soul destroyer was alluding to and after five I had decided to throw away half of the content on the site. But first things first, and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ riorities reminded me that I had an urgent task to research some email marketing companies for a promo I was considering, so I spent the next thr ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi e hours going through a list of companies that my researcher had prepared. The simple goal was to find the companies that could benefit from my p ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it. Following aspects would a oduct. And guess what; most of the websites were just as confusing as mine! So I set a benchmark, if I couldn’t understand exactly what the com dd to the challenges in developing combination products: Which markets to tap where the combination products can do fairly well? Which combination prod any did after two pages of research I deleted it from my list. Let’s get real here, we are all busy people. How would you feel if you put your m cts are meaningful and rational? Which therapeutic categories to select? Which Combinations can address unmet needs of the patients? Do combin wer into the back of your car, drove it to the other side of town to a mower repair shop and found out that they didn’t really repair mowers. So tions increase the patient compliance? What would be the developing cost? How to tackle the risks encountered during combination product developmen back to my website, while still having that annoying little inner voice reminding me of the Number One search engine tip ‘content is king’ (does t? As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel nyone really know what the search engines feed on any more?) and trying to balance this with the KISS principle, I set about to come right back t ping new procedures for reviewing their safety, efficacy and quality. Professional from academic institutions, pharmaceutical industries, health care indust basics. And do you know what? It was fun, it was easy, it was cleansing. And more importantly, my focus became clearer and clearer the more d y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products tritus I eliminated. It was like carrying around old baggage, not quite necessary anymore but I’ll hold on to it just in case I ever need it aga . As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de n! How many of you can honestly say that your website is clean, is focused and your services clearly defined. Just take another little check, i elopment. They need to be wiser in analyzing the market trends and the regulatory requirements. Companies that provide selfless information through particip won’t hurt. When you clean out all your unwanted and unused hoardings at home it is referred to as a ‘Life Laundry’, let’s call this a Web Wash tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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