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    Every Internet Business will need traffic in order to survive. If people do not know the existence of your website, you canno
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    t expect to sell any product/service to people. Therefore, you need to advertise your website so as to bring in more traffic
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    rom many different channels.

    There are a few ways to advertise your Internet Business. I will talk about paid advertising fi
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    rst. On the Internet, you will remember seeing ads that are displayed on some websites. Those are banners ads. So actually yo
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    can pay a company who offers advertising services and buy ads. In turn, the ads will advertise your product/service that you
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    are offering. Once people click on the ads, they will be brought to your website. Or you can buy keywords to list ads, where
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    each ad will cost from a few cents to a few dollars, e.g. is Google Adwords. Usually buying of keywords to list ads will brin
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    g targeted traffic to your site. For example, if someone searches a term "Golf" and you have bought the keyword ads from Goog
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    e, your keyword ad may stand a chance to appear on the search results listing. For more information, check out http://www.goo
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    gle.com/ads/

    You can also advertise using traditional advertising channels such as placing your URL (e.g. www.abc.com) on fl
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    ers, brochures, business cards, books, TV ads, etc.

    Now I will touch on free advertising. Using free advertising channels ma
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    take more time to see results but they can definitely help you save a good tons of money if you do it correctly. Some of the
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    channels are as followed:
    a. Classified site, where you can post free classified ads on the website to promote your Int
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    rnet Business.
    b. Forums, post actively on forums that are related to your products/services that you are offering, and
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    place your website URL in your signature.
    c. Cross linking between sites, negotiate a deal with other related sites and
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    see whether you can place your website URL on their site. d. Submit articles to article submission sites and place your URL
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    on the articles that you write.
    e. Give away freebies such as e-books, and include your website URL in the freebies.
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    f. Word of Mouth, by physically promoting your Internet Business between people. This will automatically happen if people th
    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    ink that your Internet Business provides values for them.

    I have shared with you some of the advertising channels that you c
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    n use. Try them out yourself and see which channels suit best for your Internet Business.

    Warmest Regards,

    HomeBizGears Tea


    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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