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Should one apply the five forces model of M. Porter to the web content market, (web content providers are considered those s

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ites that do not act as just an additional channel for a conventional business):

Providers are web hosting providers, softw

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

are providers, web page designers, market makers (e.g. SEO), (in certain cases major search engines act also as providers of

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

SEO services). Providers do not hold substantial power, given that the same services of comparable quality are offered by m

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

any.

Competition: heavy competition exists by many content providers. The heavy supply of information creates a very compet

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

itive environment, in which the ability to attract Internet users becomes increasingly difficult. Certain publishing or

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

media organizations with well known brands and revenue sources from conventional publishing or media activity (e.g. magazine

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

), achieve economies of scales by producing content and automatically distributing it to the different channels.

Web conten

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

t providers have potentially thousands or millions of small (in revenue potential) Customers (the few big customers concept

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

is not common).

Web content supply activity is primarily regulated by the Big 3 on-line search, which hold substantial powe

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

r.

Regarding the threat of Complement products, the web content market is rather positioned as offering highly promising co

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

mplement products to the conventional publishing and media market ones.

Barriers to entry: Capital expenditure is less of a

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

barrier compared to other activities. The ability to produce rich & innovative content (brainpower), cannot be fully contro

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

lled by any major market players, therefore there is no such major barrier. However, the presence of many competing content

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

portals, as well as the inherent difficulty to identify a subject of high interest and limited content supply, creates a ‘kn

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

owledge barrier’.

The web content market is one of the most globalised markets, given that the only barrier to global reach

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

, is the language barrier. Should we assume that English is the global language, this barrier exists only to the extent that

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

certain parts of the population do not understand English. The increased Internet penetration contributes to the increased

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

globalisation of the market.

Opportunities exist, given that one can argue that free information content supply is still li

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

mited. Information on many subjects exists, but many sites offer only introductory content, while trying to promote products

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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There is a high expectation that the leader be competent in the assigned task or specialty he is supervising. This expectation exists to some level in all endeavors. Workers want the boss to know what they do and to have, at least, a rudimentary understanding of how it is done. At a minimum, the leader should be familiar with the task. Even better, he should have some proficiency at it.

Exchange often involves buyer-seller interactions that are influenced by the characteristics of the social actors and the social influence that they exercise.

How can we make cold calls “work” when we’re talking to someone we haven’t met, about something they may not need? Well, it’s really simple. First we look at how to relate to them rather than hoping they’ll relate to us and our solution.

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