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Negotiating online is different from communicating in person. First of all, it is not done in real time. Communicating online is by definition a delayed process. O

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ne party sends an email and then waits for a response. Since you cannot see or hear the other person, you are getting all your cues from the online message. Becaus

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

you are typing and thinking at the same time, it is easy to make mistakes which only get noticed after you have already sent it. Here are five rules that apply to

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

negotiating via email.

1) Set the tone.

When you are sending your messages by email, that is the only thing the other side sees. The other party cannot see your

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ace or look at your body language. Your emails will set the tone. Do not write everything in CAPITAL LETTERS. That is like shouting and is considered to be very ru

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

e. Be careful with expressions like LOL (laughing out loud), smiley faces, funny noises or anything else that might be amusing with your friends, but not professi

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

nal when setting the tone for a negotiation

2) Say what you want.

This is particularly appropriate for online negotiation because you are dealing only with email

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

. You cannot hesitate as you might in person. You must be clear and direct so there are no misunderstandings. Emails can sound cold to the reader so be careful not

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

to be too clinical. However, trying to be comical can fall flat on a written page. Remember the other side cannot see your body language to get cues. The recipien

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

can also be offended if the email looks carelessly written because of all the grammar and spelling errors. It sets a tone that you don’t care and are not professi

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

nal.

3) Everyone needs an editor.

If you have read some of your emails after the fact, you know that it is easy to make typing mistakes. You can create more prob

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

lems for yourself if you are dealing with damage control because of an email full of mistakes.However, they are not easily spotted when you do your first proofread

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

Once you have sent your email, it may be too late. It is a good idea to put an email away and review it the next day for errors before sending it out. You will be

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

surprised what you might find today that you could not see yesterday!

4) Don’t rush or be too slow.

The pace of an online negotiation is very different from bein

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

in the same room. Don’t be too slow by not answering the emails in a timely manner. If one party takes too long to answer an email, the other party can lose inter

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

st altogether. On the other hand, you don’t want the other party to think you are waiting at your computer for their next message. Even if you feel you are on a ro

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

l, put some distance in time between messages. You do not want to appear too eager so the other party thinks that you are desperate to settle.

5) Keep track of yo

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

r paperwork.

Keeping track of the paperwork is very important when negotiating online. In a face to face negotiation, the other side can quickly forget exactly wh

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

t was said. With emails, either party can go back and see exactly what was written. Be sure to read previous emails to know what the agreement is before respondin

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

. If you don’t, the other side will, and you may be embarrassed if they have to correct you.

If you follow these Rules, you will be negotiating online like a Pro

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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