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Are you using an AOL email address?

For Business?

Is your email address something like 'mybusinessname@aol.com'

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

? Or worse, 'myname123@aol.com'? If you can spare me a minute, I've got something that I'd like to share.

First though, let me

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ay that I don't mean to single out AOL. (AOL lawyers please take note...) It's just that AOL is the biggest email provider out there and more people will relate to them

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

. Please feel free to substitute any email provider - Hotmail, Yahoo, Gmail...

I spent 10 years as a retail salesman and retail sales manager before becoming a software developer, and

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

n that time I think that I read every word that Zig Ziglar ever wrote. (Mr. Ziglar is a world renowned sales trainer)

One thing that I took away from that was that successful s

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ales professionals don't ever miss a trick. And there are thousands of tricks.

Another way of saying this would be to relay a story that Mr. Bernard Castro (of the New York fu

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

niture dynasty) told me. He was retired and I was visiting him at his house, and he told me that he had arrived in the U.S. from Italy as a boy of 16 during the depression. Every day th

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

e New York paper would print an editorial that was motivational, trying to show the light at the end of the tunnel.

He told me that one day he opened the paper to see a picture of a ma

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

's hand, held up with the thumb and index finger separated by just a little bit. The story related that 'a race was run today at Belmont, and the winning horse won by this much<

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

/strong>'. The editor went on to wonder that if the horse and jockey of the second place finisher knew in advance that they would lose by 'this much', don't you think that they

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

could have tried 'this much' harder?

"Well", opined the editor, "I'm telling you now. You are getting beat by the next guy by 'this much', and you need to try harder.

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

'll never forget that. My point here is that you should be using myname@myBusiness.com. I can think of tons of reasons why.

<

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ul>
It Sounds More Permanent. Using an AOL address sounds like you might be out of business anytime (or that you have only been in business a short time.

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

rong>It Adds an Air of Technical Savvy. People that use AOL addresses are the same people that say things like 'Oh, I'm not very good at computers'. Corporate big wigs would sa

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

y 'I'll have my tech people look into that'.

It Makes People Type Your Name. Every time someone sends me an email, they have to type '4Penny.net'. Over and over

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

and over. And it is likely that each one of those people have been to my web site, to look at the products and services offered by my company. Make them type your name.

When Usi

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ng a Free Email Provider, You Can't Fire Them. Half the time when I suggest to a business owner that he get a domain name and start using his own email address, they'll

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

tell me that 'my friends all send email to my old address...' So what? Get your own domain, and use both for a while. Every email that you get on the old address, tell them to start usi

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ng the new one. You'll need to get a company like 4Penny to 'host' the email, but you can fire that company at any time and move your domain to anyplace else. That business owner is in

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

position where he can't fire AOL. His business depends on them. Steve Gray VP Software Development www.4Penny.net

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

It is the challenge of the facility maintenance management staff to put strategies in place to reduce pollution runoff from their property. Facility maintenance management and operations requires an ongoing long-term system that plans, guides, and supports storm water management.

As a “Results Coach” to numerous business owners in a variety of fields, I am often puzzled as to what little or no effort goes into marketing. Businesses spend money on advertising methods such as billboards, signs, car signage, magazine and trade journal space, newspaper, mail drops etc… and yet every day I witness 100 mistakes for every element I see correctly implemented. You see, marketing is an absolute science. It has rules. If you break the rules you will...

This step-by-step plan will get you on your way to improved business communications. Top 10 ideas to get your own game plan underway.

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