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The question of whether to lead with the product or the opportunity is an age-old debate. Over the years, I have vacillated between product emphasis and business opportunity emphasis, but if I could have only chosen on

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

e way . . . it would have been the product emphasis.

What matters today is no longer who can be the most convincing, what you or I think works, what you or I like to do, or what has historically generated the most end

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

line business. What is effective TODAY in this new millennium is changing, given the current economic conditions as well as evolving job circumstances for those still in the traditional job world.

Let me be a little

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

it more specific about those circumstances. In the olden days when I was entering the job market, you basically had one choice: take the job or don’t take the job. The hours, location you worked in, lunch breaks, dre

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

s code, etc. were set --- in stone. No one had heard of signing bonuses.

Now, it is common for executives and middle management people to do some, if not most or all, of their work at their own pace from a cottage lo

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ation. As a result, some of the magic we had to offer with MLM that existed only in our domain is now possible in the regular job world. Some management people actually earn high salaries while playing golf with poten

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ial clients. So how can we compete with that? Or CAN we compete with that effectively?

Well, I say “Yes, absolutely!” We just need to take the time to find out some things about our prospects so that we know how to

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

osition our program with charisma. One of the most effective ways to hook the “Donald Trumps” of the world is with a sensational product result. I got a typical phone call the other day from a satisfied customer who

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ad lost 15 pounds in just 6 days. He said he would HAVE to join my company because everybody was asking what in the world he was doing to melt before their very eyes! They all wanted to try the product.

Things have

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

eated up so much since then, that he’s now a director in our company. “They just take the products away from you,” he laughed. What’s interesting is that the first time we talked with him, we pitched the business as a

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

possibility but it fell on deaf ears. However, he did order the product. By leading with the product, we soon had a hot business prospect. You will too, if your prospect is happy with his product results.

What can yo

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

do in today’s marketplace to build an MLM business rapidly? Here are some proven guidelines:

1). Keep before/after pictures and stories on you at all times.

2). If appropriate, wear an intriguing button to snag int

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

rest while you’re out and about. (I’ve gotten four sales in the last few days wearing my button while on errands.)

3). Use emotion to interest your customers in helping others get similar benefits.

4). Get creative

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

hen painting your job freedom benefits. (I’d point out that while he might be getting paid to play golf, it’s doubtful that he was earning hefty cash bonuses and all-expense paid trips, or that he’s his own boss, as I

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

m.)

5). Point out that if he builds a great business with a stable MLM he probably doesn’t need life insurance --- he will have created an even better residual income protection for his loved ones.

6). Stress how eas

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

it is to develop multiple income streams when you’ve got sufficient capital to fuel rapid expansion and to plug those profits back in.

7). Remember that a satisfied customer can translate into a satisfied wholesale b

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

yer whose loyalty will help you create more financial stability and repeat business as your distributors continue to receive promotional literature directly from the company.

8). Ask yourself if you are content with y

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ur economic situation and be clear on what it will take to set the stage for your eventual satisfaction. (For me that has always been complete freedom).

I believe that I can create more business than ever this year,

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ut I also see that I need to make a few on-course corrections as I continually adjust yesterday’s business posture so that it will work effectively tomorrow. Stay flexible, stay involved and most of all, stay committe

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

. Many tens of thousands of people are going to become wealthy in the MLM industry, and they are going to become the new millennium industry specialists . . . One of them could be you!

Copyright 2006 Dr. Eileen Silv

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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This article will discuss the ways through which cultural diversity among workforce can be managed and the ways such diversity can deliver organizational success.

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he simple key to working well with others is to listen more and talk less. This is also one of the hardest...

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