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Just Other Articles - Talk to Me: 9 Good Reasons Why Your Web Audio is A Necessity
1. Limited Screen Real Estate
Computer screens have increased in size over the years but website designers still have to deal with the problem of how to get all a client's information presented 'above the fold' so visitors don't have to scroll too much. It's hard enough to get prospects to read anything, le
Computer screens have increased in size over the years but website designers still have to deal with the problem of how to get all a client's information presented 'above the fold' so visitors don't have to scroll too much. It's hard enough to get prospects to read anything, le
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
t alone copy that drones on. This problem hasn't been
helped by SEO tacticians promoting inflated text presentations often amounting to
exercises in key-phrase chatter.
Whatever you have to say, turn some of it into audio, so your visitors can sit back, listen and absorb what you have to offer, rather tha
Whatever you have to say, turn some of it into audio, so your visitors can sit back, listen and absorb what you have to offer, rather tha
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
n hunting desperately for the
information they're looking for. According to studies [Testing the Three-Click Rule
By Joshua Porter Originally published: Apr 16, 2003], the single most important
thing that effects a user's Web-experience is how fast they find what they came for,
Make it easy. Let your web
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
ite do the talking.
2. Computer Screen Readability
We have all been raised with the eight and half by eleven format permanently implanted in our heads. Unfortunately computer monitors' four by three aspect ratio is horizontal and the new breed wide-screen monitors use a sixteen by nine format - great for
2. Computer Screen Readability
We have all been raised with the eight and half by eleven format permanently implanted in our heads. Unfortunately computer monitors' four by three aspect ratio is horizontal and the new breed wide-screen monitors use a sixteen by nine format - great for
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
timeline editing and spread sheets, not so great for reading.
Computer monitors have never been all that easy on the eyes and the new flat screen LCDs are brighter and display more contrast-- great for graphics but not so great for reading. Offer your prospects an audio alternative, a much more user- frie
Computer monitors have never been all that easy on the eyes and the new flat screen LCDs are brighter and display more contrast-- great for graphics but not so great for reading. Offer your prospects an audio alternative, a much more user- frie
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
dly experience.
3. Skip, Scan and Skim Searching
We have learned from usability studies [Jakob Nielsen's Alertbox for October 1, 1997] that 70% of Web-users scan and skip words on the screen, paying attention only to captions and bulleted points
Burying your message in reams of text leads to confusion th
3. Skip, Scan and Skim Searching
We have learned from usability studies [Jakob Nielsen's Alertbox for October 1, 1997] that 70% of Web-users scan and skip words on the screen, paying attention only to captions and bulleted points
Burying your message in reams of text leads to confusion th
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
at will ultimately cost
you money in lost sales and disgruntled clients. If your web-logs show a majority of
visitors are leaving your site shortly after entering, it is probably because they can't
find what they're looking for, buried in your SEO-friendly jungle of text. If you've
invested a significant
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
amount of money attracting visitors to your site, you owe it to
yourself to deliver the information they came to find.
Allowing visitors to click an audio button to receive your core marketing message in sixty seconds of professionally delivered voice-over will do more to turn prospects into customers tha
Allowing visitors to click an audio button to receive your core marketing message in sixty seconds of professionally delivered voice-over will do more to turn prospects into customers tha
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
n a thousand words of boring, hard to read text.
4. Consistency of Message Delivery
Anyone who has run a sales department knows that different people deliver the same message differently. Some sales people have a greater grasp of your marketing message, and others are just going through the motions 'taking
4. Consistency of Message Delivery
Anyone who has run a sales department knows that different people deliver the same message differently. Some sales people have a greater grasp of your marketing message, and others are just going through the motions 'taking
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
orders'
rather than 'selling.'
Even good sales people often find that key information gets left out or ignored because the client asks questions, gets interrupted, or just plain isn't concentrating. When clients are left on their own to browse your website, you never know how much of your copy they actu
Even good sales people often find that key information gets left out or ignored because the client asks questions, gets interrupted, or just plain isn't concentrating. When clients are left on their own to browse your website, you never know how much of your copy they actu
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
ally read and how much of that they really understand.
It's called 'browsing' for a reason - not 'studying.'
By presenting information in audio, you deliver a consistent, error-free message without anything left out. The human voice cuts through a multitude of barriers, leaving an indelible brand impressi
By presenting information in audio, you deliver a consistent, error-free message without anything left out. The human voice cuts through a multitude of barriers, leaving an indelible brand impressi
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
on.. When you deliver your solution in audio,
everyone hears the same message, in th
e same way. If content is king, consistency
is the kingmaker.
5. Multitasking
Most of us are answering the phone, writing emails, surfing the Web and dealing with colleagues and clients in an ever-increasing whirl of ac
5. Multitasking
Most of us are answering the phone, writing emails, surfing the Web and dealing with colleagues and clients in an ever-increasing whirl of ac
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
ivity. Asking a
multitasking executive to stop and concentrate on your beautiful prows is not
exactly realistic. Executives want it short, quick, and precise. If TV advertisers can
deliver their marketing messages in fifteen- and thirty-second spots, imagine what
you can deliver in sixty seconds of finel
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
y crafted audio delivered by a professional
broadcaster who knows how to grab your prospects attention and make an
impression.
6. Memory Retention
If you want to be heard, there is no better way than with the sound of the human voice. The human voice penetrates the clutter and embeds itself in your prosp
6. Memory Retention
If you want to be heard, there is no better way than with the sound of the human voice. The human voice penetrates the clutter and embeds itself in your prosp
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
ct's
consciousness.
7. Branding - Creating a Corporate Personality
You spend thousands of dollars on how logos, print material, emails ads, and websites look and so you should, but giving your business a personality is more than deciding that everything on your website should be blue.
Differentiating yo
7. Branding - Creating a Corporate Personality
You spend thousands of dollars on how logos, print material, emails ads, and websites look and so you should, but giving your business a personality is more than deciding that everything on your website should be blue.
Differentiating yo
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
ur company from the competition is about creating a memorable
business persona. One of the best illustrations of this is the J. Peterman story.
Anyone who watched Seinfeld remembers John O'Hurley's J. Peterman character.
O'Hurley's interpretation of Peterman was so strong, so memorable, and powerful
that
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
when the real J. Peterman company went under, it was the actor, John O'Hurley,
who was able to resurrect the brand based on his fictional presentation of the real J.
Peterman. That is the singular power of voice.
8. Persuasive, Provocative, Compelling
Competition is fierce and getting noticed in a crowded
8. Persuasive, Provocative, Compelling
Competition is fierce and getting noticed in a crowded
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
marketplace is difficult. We
cannot afford to let any opportunity to communicate effectively with prospects get
by. You are not the only one with a website, blog, or product that meets your
prospects needs.
It only takes 136 words to write sixty seconds of audio. With the right 136 well- written words,
It only takes 136 words to write sixty seconds of audio. With the right 136 well- written words,
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
elivered by a carefully chosen, professional voice-over artist, you
can deliver more than just a pitch: you can deliver your entire marketing message,
corporate personality, and brand image.
9. Cost Effectiveness
Many people assume that multimedia solutions, such as audio, are expensive. They aren't. Aud
9. Cost Effectiveness
Many people assume that multimedia solutions, such as audio, are expensive. They aren't. Aud
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
io is far more cost-effective than video, animations, and other labor
intense rich media creative. If you hire the right people who know what they are
doing, you can have an audio presentation professionally produced and
incorporated into your website for a budget within the reach of any serious
marketer
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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