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A critical part of increasing conversions is following up with those who have expressed interest in your product or service. One of the best ways I've fou

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

nd to follow up is via an autoresponder. I've achieved great results by putting together a series of messages that are sent to our trial users. I have had

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

to tweak them along the way and measure their effectiveness.

Below are a few important things that I have learned:

•Include the trial user's login infor

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

mation with each message so they can easily login to their account. Many of us sign up for various trials and use different login and passwords for each.

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

y providing the login information in each message you allow the trial user to quickly login to their account without contacting you to retrieve their user

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ame and/or password.

•Always provide the contact information for your customer support team along with support resources in a specified location of each

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

message. This will allow the user to quickly and easily locate this information if they need assistance. For instance, I include a navigational column on

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

the right side of each message with a "Support" container that includes links to our video tutorials, user guide, support phone number along with their av

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ailable hours and the support email address.

•Always let the trial user know that their expiration date is soon approaching. I signed up for a trial vers

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

on of a web-based software app a few weeks ago and just the other day I receive an email message "out of the blue" stating "Your Trial has Expired". It ha

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

been 4 or 5 days since I had logged in so I had lost track of how much time I had before my trial expired. Now, what I do is send out one message three d

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ays prior to the expiration of the trial to remind the user of their trial account and let them know that they have only three days left. This gives them

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

couple of days to log into their account and send out a few sample messages prior to their trial expiring. Two days later I let them know that their tri

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

al will expire the following day and finally a message goes out the day of the expiration letting them know that their trial has expired and encouraging t

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

e trial user to upgrade to a full account.

•Include testimonials within your autoresponder messages. I cannot stress enough the importance of dedicating

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

t least 2-3 autoresponder messages to include expanded case studies on a few of your clients. If someone is testing your product they want to know that ot

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

hers are achieving great results. For instance, one of my autoresponder messages includes, within the testimonial, a quote from a client that states: "The

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

months we send out a newsletter we at least double our monthly sales". This is powerful for trial users looking at our product to help increase their sale

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

s.

•For those who do not sign up for a full account send a message a week to two weeks after their trial has expired requesting feedback on your product.

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

This will provide information about your company and product and point out places where you can improve.

I hope these tips help increase your conversions

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Draws out the importance of branding your presence through an example and then using general guidance.

Integrate voice into your website and up your online sales substantially. There is no substitute for having voice on your web pages, emails and newsletters.

Funding a small business's start up can be difficult to do. However, if you know what government business grants are available then you will at least have the opportunity to explore new avenues for generating the initial capital needed to start your own company. To qualify for government business grants you will first need to know what programs are available to the general public.

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