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Does offering employees a pleasing work environment make a difference? Or is it just another excuse to spend money? Read on….

Essentially it is all about enrich

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ing the work environment, and if you are wondering why you need to bother then I'd like to offer you three reasons:
o It create better attitudes
o It improves

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

morale
o It enhances the employees commitment to the organisation
There is a fair bit of research in this area looking at the concept of improving employee moti

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

vation from different angles. For example during March 2002 Arts & Business released the results of a MORI commissioned survey. The research investigated attitudes

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

towards the Art's and their effect on the working behaviors among business leaders and the general public.
The results revealed that 53% of the workers surveyed f

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

elt that if their employer were to provide opportunities to enjoy artistic activities they would be motivated in their work. 95% of business owners surveyed said th

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ey felt that motivation is 'essential' or 'very important' in directly driving company performance.
Employees can participate in community related art projects or

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

the employer could sponsor an initiative, and I'll cover that in a future articles but for now I'd like to focus on why art should be used to enhance the working s

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

pace, or put another way using art to break up plain walls, and relieve the potential visual boredom for the employee.
Open place offices are very commonplace no

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

wadays, and to some extent have diminished the employee's sense of having a private space of their own that reflects their personality. Thus the art in their view b

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

comes more important especially if they don't have a window nearby.
I even heard of a company that has produced space dividers for open plan workplaces that are l

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

imited edition prints on mesh by British contemporary artists.
Studies by BOSTI a US based workplace design consultancy make it clear there is a relationship betw

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

een how people experience the offices they work in and their productivity levels on job including job performance, job satisfaction and their ability to communicate

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

with each other.
We all react both consciously and unconsciously to the area in which we live and work, our environment has a profound effect on feelings, behav

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

iors, general health issues and productivity. Using art in the office is only one aspect of workplace design, but it is one that should not be overlooked.
Having

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

art in the workplace is also a way of encouraging creative thinking and of course there is the potential of a Public Relations spin off. A survey carried out by ICM

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

and Art & Business found that 73% of employees wanted more art in the workplace, claiming it made them feel more 'motivated' and 'inspired.'
Further research ca

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

rried out by International Art Consultants Ltd “indicates that companies regard art as an integral part of a motivating and productive working environment, and that

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

more organisations are actively seeking to maximise the benefits of art within the context of their broader business philosophy.”
So it makes sense to create a p

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

leasing ambiance for everyone who uses the work space, after all there are enough other variables in business life. Let's do something about the ones we can control

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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