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Just Other Articles - What's In It For Them?
Without other people, you can’t make sales, you don’t have affiliates, you don’t have JVs, you don’t have collaboration. That means you painstakingly have to do everything yourself and you only ever have a very small percen
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
tage of the reach you could have.
Earlier today I was re-reading Mike Filsaime’s Butterfly Marketing Manuscript. I’m not a fan of all of his work but he certainly was able to propel himself to the top of the guru heap in r
Earlier today I was re-reading Mike Filsaime’s Butterfly Marketing Manuscript. I’m not a fan of all of his work but he certainly was able to propel himself to the top of the guru heap in r
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
cord time. His products continue to become bestsellers and that’s really no accident.
This reading refreshed my mind as to the importance of WIIFM: what’s in it for me?
It’s the question on everybody’s mind 98% of the tim
This reading refreshed my mind as to the importance of WIIFM: what’s in it for me?
It’s the question on everybody’s mind 98% of the tim
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
. When faced with just about any decision that doesn’t involve primary obligation or responsibility, people run the proposition by their WIIFM filter.
Should I read this ad? Should I buy this product? Should I reply to thi
Should I read this ad? Should I buy this product? Should I reply to thi
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
email? Should I help this guy?
Whenever you do something that requires a response from somebody, go out of your way to answer the question they invariably have on their mind…
What really decided me to write this post was
Whenever you do something that requires a response from somebody, go out of your way to answer the question they invariably have on their mind…
What really decided me to write this post was
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
short inbox clean up. Right in the middle of the Manuscript, the WIIFM was trotting in my mind and I remembered I hadn’t filtered emails for a while.
It came up because I have products launching in the next months and of
It came up because I have products launching in the next months and of
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
ourse I want to gain as much traction and momentum as possible to gather steam for the launches before the products go live.
Now, this is just business, it’s the name of the game, and yes, it’s selfish and utilitarian.
I h
Now, this is just business, it’s the name of the game, and yes, it’s selfish and utilitarian.
I h
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
ve a folder in my email processor marked “smartpeeps”. As you can guess, it’s reserved for what I consider to be valuable contacts “smart people”.
When I place a name in this folder, I obviously ask myself first: what can
When I place a name in this folder, I obviously ask myself first: what can
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
his person bring me?
Do they have a list, a product, a blog, a show, newsletter or perhaps some other form of influence? Do
Do they have a list, a product, a blog, a show, newsletter or perhaps some other form of influence? Do
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
hey have a special skill or can they get me in contact with someone who does? Do they have some or other claim to fame?
If they do, I drag and drop their name into the folder.
Every once in a while, I go over this folder
If they do, I drag and drop their name into the folder.
Every once in a while, I go over this folder
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
nd check the names in it. When I see that I haven’t heard from one of them for a long time, I write them a short email.
Something very brief and to the point, updating them on where I’m at and asking if I can help them with
Something very brief and to the point, updating them on where I’m at and asking if I can help them with
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
something they’re working on, or just inviting them to tell me what they’re up to.
I keep myself fresh with my smart peeps because they will be useful in the future.
To make it to this folder, you need to have something t
I keep myself fresh with my smart peeps because they will be useful in the future.
To make it to this folder, you need to have something t
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
offer, the more obvious the better. The more related to one form of influence or another, the more stars you get.
The easiest way to be perceived as influential is to have one of two things or both: a blog or a list.
Gen
The easiest way to be perceived as influential is to have one of two things or both: a blog or a list.
Gen
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
rally, those that have created a product have at least one of these elements so they are excellent candidates.
My point in all this is that you should always try to create lasting value in whatever you do. It’s great to ma
My point in all this is that you should always try to create lasting value in whatever you do. It’s great to ma
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
e affiliate sales but it’s better to build a list while doing it.
It’s fine to spend your time learning and applying, but why not create an echo of that value by starting a blog or a site and slapping up an email capture me
It’s fine to spend your time learning and applying, but why not create an echo of that value by starting a blog or a site and slapping up an email capture me
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
hanism on it.
Then when people consider you, you aren’t just a random name in the webosphere, you’re the owner of content, the leader of your audience and the director behind a list. You control influence. Beyond your int
Then when people consider you, you aren’t just a random name in the webosphere, you’re the owner of content, the leader of your audience and the director behind a list. You control influence. Beyond your int
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
insic humanity, you have extra value: commercial value.
The more of this commercial value you control, the more power you have. Consider this power as your lever, the kind you use to lift things far too heavy to move on yo
The more of this commercial value you control, the more power you have. Consider this power as your lever, the kind you use to lift things far too heavy to move on yo
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
r own.
The longer your lever, the heavier the object you can move. This is how you move up the food chain and catapult yourself into the center of attention.
First you gain a little power, which you then use to gain more
The longer your lever, the heavier the object you can move. This is how you move up the food chain and catapult yourself into the center of attention.
First you gain a little power, which you then use to gain more
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
nd more. At some point, people realize the power you hold and the offers come pouring in. Your opportunities for making money are so numerous one of your most important functions becomes determining what is a better usage
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
f your influence: your time.
Your time is too precious to be a single use disposable commodity. Build something lasting and start today, in no time at all, people will start placing your emails in their “smartpeeps” folder
Your time is too precious to be a single use disposable commodity. Build something lasting and start today, in no time at all, people will start placing your emails in their “smartpeeps” folder
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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