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The big buzz-phrase at the beginning of 2006 is ‘Niche Marketing’. If you find your niche and market it like crazy, the gurus cry, you can b

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

e a zillionaire by March. Great. So where is this niche, and how will you recognize it when you stumble into it?

Many expensive courses ar

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

offered teaching Internet Marketing, and most have some important links missing. How does the average person find their niche, without a ba

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ckground in marketing? As a beginner, you may just want to supplement your current income, and hopefully, eventually, quit your day job. The

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

very average advice offered for hundreds of dollars is ‘find your passion, research on the internet and Clickbank, develop your own product,

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

and there you go. So let’s help you expand this into a sensible plan.

Grab a pen and paper, and try some new ideas. What did you want to be

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

when you grew up? If you really are a fireman or train engineer, you have an excellent niche, with a lot of information and stories to tell

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

If you aren’t what you planned to be when you were twelve, take it up again now, study your dream occupation, and become an armchair expert

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

Do you have a hobby you are passionate about? Not everyone does, and passion means different things to different people. What subject do y

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ou love to talk about that no-one else you know will join you in? What are you willing to keep talking about even when no-one else is willin

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

to listen? These favourite subjects of yours show the basis of passion. The internet is the new galaxy here on earth, and there’s bound to

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

e people outside your little sphere who want to hear what you have to say, and might be willing to pay for that opportunity.

Take notes the

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

next time you go to a magazine rack. What are the first three magazines that grab your attention? Each could be your general niche to start

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

with. Look through your book collection at home, and find a common theme that is obvious, or have someone else do that for you.

A niche can

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

be defined as ‘a position particularly well suited to the person who occupies it’. Where you see yourself fitting in the best might be your

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

niche.

If the place that suits you best is not the number one hot topic on the internet today, that’s ok. Start with one subject that you f

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

el eager to work with, and build a working knowledge that you can develop into an information project. The practice you gain can be used to

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ake a second niche for yourself, and a second on-line business.

There are many other ways to find your little piece of the net, and I’ve fo

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

und an extremely valuable resource with three free ebooks and several hours of video that will help you generate more ideas than you will be

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

able to deal with in a lifetime. All you need really is sitting in your head right now, you just need the keys to unlock it.

Kelly Archibal

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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