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Purnendu Chatterji intrigued me today by saying, that Bengali is the 5th large

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

st spoken language in the world. Well, I looked it up ...

1. Mandarin: 1 Bill

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ion+

2. English: 508 Million

3. Hindi: 497 Million

4. Spanish: 392 Million

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

5. Russian: 277 Million

6. Arabic: 246 Million

7. Bengali: 211 Million

8.

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

Portuguese: 191 Million

9. Malay-Indonesian: 159 Million

10. French: 129 Mil

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ion

Here are the languages that just barely missed the list (from the most po

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

pular to the least): German, Japanese, Urdu, Punjabi, Korean, Telugu, Tamil, M

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

arathi, Cantonese, Wu, Vietnamese, Javanese, Italian, Turkish, Tagalog, and Th

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ai.

Why do we care?

Because, the Media industry is moving online, and a ques

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

tion that is looming large: what other languages besides the obvious ones like

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

Mandarin, need major Internet presence? The list above starts to provide some

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

indicators ...

Key question to answer: Which of these languages have sustaina

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ble (a) Internet Presence (b) Online Advertising Pull behind them?

Today, Eng

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

lish, Mandarin, French, and Spanish have traction. German and Italian also hav

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

e some Internet presence.

Big languages like Hindi and Bengali, by virtue of

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

he fact that they belong to a largely bilingual population that is fluent in E

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

nglish - have little adoption.

Even online advertising dollars are largely li

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

mited to North American target audiences, with a small bit of traction in the

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

UK and Western Europe. No one wants to advertise to audiences in Brazil or Rus

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

sia.

It would be interesting to watch how the game changes in the next decade

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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A very broad but accurate definition of advertising copywriting would be: Any and all text based material in any way relevant to your business a potential customer comes into contact with. Whether it’s in the form of a catchy headline, a compelling email, or an iron clad money back guarantee, these are all various forms of sales copy.

Dr. Gary S. Goodman, President of Customersatisfaction.com, popular speaker, and service and sales coach, thanks you for reading his articles. But please don't so it when it's time to sell, because those hours are precious and few, according to this radio and TV expert commentator.

Are you looking for an effective way to increase your web site traffic? Does your web site need more one way links to get the search engine rankings you're looking for. There is one method that will do both of these for you. You can get more web site traffic and get more one way links to your web site by simply writing short articles about your product or service.

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