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In the current world of marketing — especially online marketing — there’s a lot of talk about the magic of newsletters. If you listen to the gurus, it sounds like every business should be sending a newsletter

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

, whether printed or electronic, to its customers and prospects on a regular basis. But how can you be sure whether a newsletter is really a good investment or the right decision for your business? Start by a

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

sking yourself the following four questions.

1. Do I want to build long-term relationships with my customers? If the structure of your business is simply to serve customers one time and never see them again,

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

an ongoing client newsletter would probably be a waste of time. But if your intent is to develop long-term relationships with the clients you serve, a newsletter can be a perfect vehicle for doing that. Beca

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

se clients and prospects hear from you regularly through your newsletter, you earn their trust and credibility. They become more familiar with you and your services, and they’re usually impressed by your effo

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

rts to keep in contact with them. Soon they’ll feel like you’re more than a service provider; you’re a personal acquaintance — so they’ll call on you when they need your services.

2. Do I have information or

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

expertise that could be valuable to my customers and prospects? Without information that is valuable to readers, a newsletter is useless. But if you’re an expert in your field (and hopefully you are), you pr

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

obably have lots of information, ideas, resources or advice that could help your clients work better, work smarter, or save money. In fact, if you don’t know anything your clients don’t know, it’s doubtful th

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

t they will keep hiring you. The key is to figure out what knowledge or resources you have that could be valuable to your clients, and determine how to deliver that information to them in a way that will be h

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

elpful and enlightening — without sharing all your secrets. One way to figure out what kinds of information you could share in a newsletter is to make a list of questions clients frequently ask you. If you ha

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ve informative answers to those questions, you have information that could be valuable.

3. Do I have the time or resources to produce a newsletter on an ongoing basis? A newsletter is only effective as a mar

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

keting tool if it is produced consistently — at least on a quarterly basis, and preferably on a monthly or bi-monthly basis. If you aren’t willing to commit time or resources to making your newsletter an ongo

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ng priority, it’s probably not worth an attempt. The amount of time needed to produce a newsletter can vary based on the method of delivery (electronic or mail), the length of the newsletter, the frequency of

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

publication, and the amount of work you intend to do in-house. Keep in mind that publishing a newsletter can include several steps, such as:

* News gathering and trend-watching.

* Research and intervie

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ws.

* Writing and editing.

* Layout and design.

* Printing and/or distribution.

You may outsource some or all of these tasks to an outside provider (such as The WriteShop), or you may choose t

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

o produce the newsletter in-house. The method you choose will determine the amount of time and/or money you’ll be investing in your newsletter — but keep in mind that well-produced newsletters usually pay for

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

themselves in long-term relationships that develop into increased sales.

4. Do I know what specific results I want to achieve with a newsletter? As with any marketing program, it’s important to set goals for

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

your newsletter before investing any time or money into it. Think about what you would want to accomplish with a newsletter: Do you simply want to build a larger contact database? Do you want it to help gene

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

rate more leads? Do you want it to increase sales? If you have specific goals in mind before you launch a newsletter, you’ll be better able to shape your newsletter to the needed results, and better able to m

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

easure your success.

Becoming the publisher of your own newsletter can be a significant undertaking. Before you take the plunge, be sure you know what you’re getting into — and what you want to get out of it

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Nearly everyone has had to go on a job interview at least once in their lives. But not everyone knows what to answer to questions fired at them during the interview. This article lists sample answers to the top ten questions interviewers are known to ask during a job interview.

This article touches on the simple definition and basic explanation of what network marketing (also known as referral marketing and multilevel marketing) is, especially as it pertains to business, social, and sales potentiality.

Carpet Cleaning companies need good community goodwill and public relations like any other company does, but what can they do that is unique and dissimilar to other carpet cleaning companies who give free services to non-profit groups, the YMCA and churches?

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