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Just Other Articles - The Retailer's Role In Quality Retailing - The Emerging Scenario In India
The Indian retail industry is thriving today. There is stiff competition among Indian and foreign retailer According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product s to attract customers and retain them. In this tug-of-war, quality retailing has emerged as the solution. ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug. Examples of combination products may in The retailer who provides quality products and services along with a quality shopping experience succeeds lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together. in the long run. The quality of the product offered by the retailer has two aspects – the perceived quali here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe ty and the actual quality. Perceived quality or point of sale quality refers to the image that the custome d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations. Combination pro has about the product while buying it. The actual quality or the point of use quality is the quality of t ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc he product that the consumer experiences while using it. The retailer plays a very important role in build easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi ing up perceived quality with the use of attractive display. The retailer is in direct contact with the cu nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically tomers and so he can play a significant part in helping the manufacturer reduce the gap between actual and and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ perceived quality. The retailer should also ensure quality at the various stages of the supply chain so t ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi at the quality of the product is not affected. Another important factor to be considered for quality reta ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it. Following aspects would a iling is the quality of the services provided to the customer. Today’s customer wants a unique shopping ex dd to the challenges in developing combination products: Which markets to tap where the combination products can do fairly well? Which combination prod perience. Retailers are striving to help customers enjoy their shopping expedition as much as possible. Th cts are meaningful and rational? Which therapeutic categories to select? Which Combinations can address unmet needs of the patients? Do combin difference between shopping in India and shopping abroad is reducing gradually, particularly with several tions increase the patient compliance? What would be the developing cost? How to tackle the risks encountered during combination product developmen large malls coming up all over India. Customer mentality is different in different countries. Particularl t? As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel in India, there are huge cultural differences among the people of different states, which in turn affect ping new procedures for reviewing their safety, efficacy and quality. Professional from academic institutions, pharmaceutical industries, health care indust their buying behavior. In this scenario, it becomes necessary for the retailer to survey the customers’ cu y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products lture and expectations so that he can train his staff to appropriately meet these expectations. . As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de "_new" href=”http://www.fibre2fashion.com/industry-article/free-retail-industry-article/the-retailers-role elopment. They need to be wiser in analyzing the market trends and the regulatory requirements. Companies that provide selfless information through particip -in-quality-retailing/the-retailers-role-in-quality-retailing1.asp”>View Full Article Copyright © 200 tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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