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When I consult with business owners about finding new clients, I often discover it isn't that they don't know how to market that's holding them back, it's that they don't make the time to do it.

"I just can't find the time," they tell me. They're so bus

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

y running their business, they're not growing their business. They work in their business, not on it.

I call this the "Lone Ranger Syndrome." The need to do it all yourself. I know all about this syndrome because I used to have it. As a perfectionis

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

t, I thought no one would do as good a job as I could for my business. And surely, I couldn't let someone handle private matters like travel arrangements, billing, or checking accounts!

Then I realized I could buy back my time. And I didn't have to do i

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

all myself.

Six Figure Entrepreneurs in my recent study say they made similar discoveries. "Going it alone was a recipe for disaster," said study participant, Vicky White a Feng Shui Life Coach.

Interviews with 106 top achievers confirms my experien

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ce with research. The majority of the study participants report the best ingredient for creating a six figure income is supportive business relationships. The essential relationship? Administrative support, like a VA.

What's a VA?

A client I

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

'll call "Helena" recently called to ask me what she could do to find the time to implement the hot marketing plan we'd created to promote her online products related to her therapy practice. I asked her, "Who is your VA?"

"Who is my what?" Helena res

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

onded.

I said, "Your virtual assistant (VA), an independent contractor who administratively supports an entrepreneur, executive, or mobile professional using electronic technology."

"I have no idea what you're talking about," Helena said.

I explained,

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

"In the past eight years, a new Internet-based industry has emerged. It is called virtual assisting. Virtual assistants (VAs) are experienced, professional business support providers who work virtually. They're not in your office, they're on the phone

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

, fax, email, and Internet."

A VA frees me up to handle work that only I can do and enjoy. She takes care of my paperwork, handles my records, monitors and answers email, coordinates travel, meetings and events, maintains my database and calendar, u

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

dates my website, helps with teleclass registration, and even supports production of my e-zine. She does all that for me in Florida from her home in California."

"I can't believe you've hired someone living across the country. Does that work?" asked H

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

elena. "I gave up my brick and mortar office, I'm not providing space or equipment, so she only works when I need it and I don't pay benefits. The best part is I got to give up the computer stuff I hate, VAs are usually very tech savvy." "Wel

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

l, you must pay a lot." Helena said. "It's all how you value your time," I explained. "You know I charge $200.00 an hour for individuals and even more for corporations." "So?" said Helena. I responded, "If I continued to handle all my busines

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

support functions, I'd eventually get bogged down in 'paperwork' and not have time to enjoy my business or family. When I was my own admin support, it cost me the same $200.00 an hour. VAs charge $20.00 to $50.00 an hour, so even if I pay top doll

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ar, I save at least $150.00. I use those extra hours to service my clients and prospect for new business. It isn't much, if you factor in the savings on benefits, equipment, supplies, and office overhead. And, I have highly trained, professional speci

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

alists working with me. We're a team."

"Okay, now that you have explained it, I believe hiring a VA might be worth considering. I have lots of tasks she can complete so I can use my time implementing the new promotional campaign. I'll give her all t

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

at paperwork I've been dying to complete but just haven't gotten around to. My website needs revamping. You said she can do that, too?" asked Helena.

"Sure can," I told her.

"Wait, how do I find a VA?" asked Helena.

"Look for someone who's graduated f

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

rom a VA training program or get more information about Virtual Assistance from the Alliance for Virtual Businesses. You may also contact the VA, Shawn Tuttle, who works for me and tell her I referred you. She'll do as professional a job for you as s

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

he does for me. But don't wait until it's too late and you 'hit the wall.' For many "Lone Rangers" overdue bills, a messy office, late projects, and unreturned phone calls add up to a business close to collapse. "

Contact Shawn at 805.440.5736.

Base

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

on VA Sharon Williams' article with permission, which first appearing in FEMALE ENTREPRENEUR MAGAZINE. Dana G. Mayer is a business consultant to entrepreneurial types. Her 15+ years of experience in marketing communications, strategic planning, start-

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ups, and leadership development helps people put profits in their pockets and ethics in their organization.

Article use/reprints
Copy this article all you want, if you include this footer!
Copyright ©2004 Sharon Williams and Dana Mayer

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Do you run a business that is centered on other businesses? If so, you likely offer services that many businesses and business owners need. These services may include anything from handling the overflow of customer phone calls to the scheduling of customer appointments. One service that you may want to consider offering, if you don't already offer it, is voice mail service.

10. If you have employees, you need a point of sale system. If you have employees you are open to theft, sweet-hearting and careless mistakes. You need a point of sale system to manage your employees...

It is a well-documented fact that at least 2 out of every 5 applications contain one major fabrication. What the employer doesn't know can, and almost certainly will, have a tremendous impact on that organization!

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