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I used to love that song 'It's Got To Be Perfect' by Fairground Attract

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ion. But they are musicians, their message isn't appropriate in the wor

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

d of sales. The opposite is closer to the truth. Here's another way of

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

aying the same, 'If it's worth doing, it's worth doing badly'.

Before

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ou get excited and tell me how wrong I am, let me explain by asking you

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

a question. Do you take a long time preparing things, trying to get th

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

m just right before you implement them?

For example, if I suggested th

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

t you make a list of 10 new potential customers and then get on the pho

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

e and ask if there is anything that you could help them with. How long

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

would it take you to complete the task?

Here's the thing; what determi

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

es your success in many activities is how many times you try. Lots of a

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

tempts of a reasonable quality, beat a few which are perfect.

You don'

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

know what to say if you call a prospect?

It doesn't much matter.

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

Have a go - jump in the deep end - some words will come out of your mou

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

h. And as long as you can manage to say a little about what you do or s

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

pply and ask if that is something that the prospect might need, it's go

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

d enough, at least to start with.

Clumsy as your first attempts might

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

be, it won't be long before your skill level improves. You'll stumble o

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

some good words and find competent replies for the usual questions, ev

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

n objections won't faze you. Just do it - it doesn't have to be perfect

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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When it comes to electricity, small and medium size enterprises can never assume they are getting a good deal. In fact, it's safe to say that - as the market stands today - businesses should assume the opposite is true, and that they are being taken for a ride by the 'big six' energy providers.

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