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Just Other Articles - Time to Close the Affiliate Program
After three months, my company's CEO is getting antsy regarding our affiliate campaign. We're a somewhat niched market and
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
we've had an account with Commission Junction that has so far yielded very little activity and even fewer sales. At what poi
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
nt should we simply pull the plug on our affiliate campaign?
One thing I hope you did before you got started was to do s
One thing I hope you did before you got started was to do s
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
ome competitive research in your niche.
This is something I always do when a prospective client comes to me about outsourcin
This is something I always do when a prospective client comes to me about outsourcin
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
g their affiliate program. I like to be sure an affiliate program makes sense for a company.
One indicator is whether your c
One indicator is whether your c
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
mpetitors have an affiliate program. This is certainly not a perfect measure, but if they don't have an affiliate program, th
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
is might lead you to question why.
If your competitors do have affiliate programs, be sure that yours is competitive or bett
If your competitors do have affiliate programs, be sure that yours is competitive or bett
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
er than theirs.
Also, look at your current sales without an affiliate program. Affiliates are generally not going to make or
Also, look at your current sales without an affiliate program. Affiliates are generally not going to make or
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
break a company, but they can bring in a bunch of incremental sales or leads.
If you already have a vibrant business going,
If you already have a vibrant business going,
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
it's probably safe to assume an affiliate program would be a good addition to your marketing arsenal.
This doesn't help you
This doesn't help you
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
but hopefully some future folks looking into affiliate programs will dig a little before deciding they need an affiliate pro
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
gram.
So anyhow, your affiliate program isn't working out after three months. I'd generally set an expectation of 3-6 months
So anyhow, your affiliate program isn't working out after three months. I'd generally set an expectation of 3-6 months
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
for an affiliate program to gain momentum, but that's based on the affiliate program being proactively managed.
I've seen t
I've seen t
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
oo many companies assume their affiliate program can run on auto-pilot. That's not the case, and if you've been operating in
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
that fashion, it's time to allocate more resources to the affiliate program.
I would recommend running your affiliate progra
I would recommend running your affiliate progra
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
with three ongoing directives: recruit, activate, and retain affiliates.
It's essential that you recruit affiliates into yo
It's essential that you recruit affiliates into yo
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
ur affiliate program, have a process in place to activate them, and then work to retain them.
Affiliate marketing isn't like
Affiliate marketing isn't like
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
other marketing channels. Money alone cannot power it - you need to focus on the relationships of your affiliates, too.
If
If
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
you've been doing all of this and you simply cannot gain traction, you might want to consider bringing in a consultant to tro
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
ubleshoot the affiliate program and relaunch it.
Now if that doesn't work, put the poor thing out of it's misery and move on
Now if that doesn't work, put the poor thing out of it's misery and move on
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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