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Every online affiliate or other online seller knows the value of an opt-in email list.

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

These are your most valuable prospects and customers. People who want to hear from y

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

u and are willing to spend their time reading what you have to say.

So, you’ve attract

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

d people to your site and they’ve signed up for your newsletter or ezine. You automatic

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

lly sent them an email asking the they confirm that they want to receive emails from yo

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

. This is a double opt-in, that protects both of you, in case someone other than the r

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

cipient added their email to your list. They don’t need unsolicited emails and will co

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

nsider them spam, and you don’t need an email list cluttered with unqualified names. Un

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ess and until they opt-out, (you must put a way to do so on every email), you regularly

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

send them information of value, along with opportunities to buy related products or ser

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ices.

Just be sure to do a few things. Be sure to include information of real value i

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

every email. Give readers facts, sources, tips, industry insider updates. Make them

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

eel a part of a special group. And tell site visitors upfront of the frequency of your

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

emails, ezine or newsletter. There’s a difference between being informed and being bom

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

barded, and many emailers don’t seem to know the difference. If you think daily is goo

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

, think long and hard. What’s the rush? Can’t you put all the information together an

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

provide a more useful communication weekly? Or even monthly? Once the novelty wears

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ff, most people won’t have the time to open such frequent communications. First they’ll

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

just stop reading, then comes the opt-out, and you’ve lost a qualified buyer. Think th

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ough your strategy. Just because you can easily send something doesn’t mean you should

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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