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All companies treat their affiliates differently. In fact, your affiliates are your driving sales force. Unlike in the off-line world, they don't get paid by the hour, they get paid for the sales they make.

This mea

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ns you, the business owner, only pay for what you sell, but it also means that you need to train your affiliates to motivate themselves to dedicate their time to marketing and selling the products that will bring you

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

and them a an above average income.

No matter if you're an affiliate owner or just a participant in some or other affiliate program, you make money when you and your downline make sales. Having 500 affiliates will

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

do you little good and bring in little money, if they won't sell.

How can you successfully train your affiliates to achieve the best sales results on-line or off-line?

The key answer is- spread by word of mouth.

Yo

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

u can explain how your program works to people. While word of moth can be powerful when applied to other areas, advertising is very weak when applied to sales training. However, it can function as a good tool with ot

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

her methods. Training by word of mouth works primarily on the mind by acquainting people with something either by confirming or denying a certain way of thinking.

Sometimes even a single word or sentence read is eno

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

gh to unleash an avalanche of new ideas or experiences. Although, when that happens, the person was already on the verge of change and just needed one final push to get there.

The Art of Repetition. Either you repea

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

t what you said or repeat what you've demonstrated. There are only two possible consequences. 1) either the trainee will accept what you are offering and build towards critical mass in this new direction. 2) they wi

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ll reject what you're offering and turn inward.

If you say or show things that this person is not yet ready for pushing, every repetition will generate a new and greater resentment. By doing this you are building a

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

critical mass of negative feelings towards whatever it is you are pushing the person to accept. The best way is to teach by example. This is the only way that really works in real life.

People do not generally "do a

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

s you say," they "do as you do." It's also the only method where you can't be aggressive and doesn't compromise the person's integrity. Speaking may be welcome if the person you speak to really wants to hear what yo

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

u have to say. They may feel unwelcome and forceful if the person isn't yet ready to open up to new information.

First, you must show how something can be done and the right avenue to achieve it. This means you lay

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ut the exact steps your affiliates should take when marketing your products.

Give them correct and trustworthy directions with real life experiences of how those very steps worked for you. Give them all the sales m

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

aterial you can generate and also tell them exactly how each piece worked for you and how to use it best. But do not give them empty words and promises. Never show them something you yourself haven't tried before an

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

d cannot back up.

People will feel when you are just saying something to make them sell harder, but haven't really succeeded with it yourself. This is especially important if you are a only part of some affiliate pr

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

gram and are trying to teach your affiliates how to market more successfully.

If you try to teach them things that you are not 100% certain in they will get worn out and lose faith in you in the long haul. Most affi

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

liate programs offer their affiliates old steps that everyone already knows about.

People today are much smarter than before and most know they don't work anymore. This can be YOUR point of difference. The most impo

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

rtant thing to remember is to say what you mean when you mean it. Tell your affiliates everything you know. Show by example and provide them with all the information you can create. This will help build a trustworth

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

relationship.

You may publish this article in your ezine, newsletter on your web site as long as the byline is included and the article is included in it's entirety. I also ask that you activate any html links f

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ound in the article and in the byline. Please send a courtesy link or email where you publish to: support@multiplestreammktg.com

Build Trustworthy Relationships with your Affiliates By Abe Cherian Copyright © 200

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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In every business endeavor advertising plays a big part in gaining clients and making profits out of it. This is the most crucial part of the business because its either you make or break your business.

I once heard a co-worker describe the job as something between a magnified EMT and a bench warmer. Such flattery - but what can you do?

I always loved horses. But like most people I did not get a chance to ride often. I felt that it was beyond reach. A fantasy, a dream that could never be a reality. I believed that only the lucky and the wealthy had horses. Then a magical thing happened.

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