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Often people selling at online auction sites like eBay completely forget about the customer service aspect of selling. It is easy as you grow your business and automate many of the daily tasks to develop a sense that you are on

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ly dealing with and forget about the customer on the other end. However, good customer service is one of the best ways to grow your business. Next time you use software to automatically post feedback or send out an automated e

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ail think about the message you are sending to the customer. There is someone on the other end of the deal that has taken a leap of faith in your company and sent you money.

Running a profitable ebay business is really not tha

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

t different then operating a bricks and mortar type of store at least in the realm of customer service needs. It is important to think about ways that you can improve the customer service of your business. What are things you

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

an do to build repeat customers? Think of ways to provide great customer service and develop a loyal following for your business. This is the best way to build your business with very little expense. Below are some ideas that

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

can help brand your business and improve customer loyalty.

Start An Ezine

Do you sell in a niche area that people would like to learn more about? For example if you were an antique toy collector and sold old toys your custom

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

rs might enjoy learning more about the toys you sell. The best way to build your business would be to publish an ezine and provide them with quality content. This sets you up as an expert and as a friend. By providing quality

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

content and information to your customers you will perceived as a dedicated seller and not just someone trying to unload all of the junk in their garage. Another great thing about an ezine is you can always add a commercial p

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ug mixed in with your content. Be careful and do this only occasionally, however it can really pay off. For example why not start a weekly ezine? It is pretty simple to write two or three articles and make a friendly newslett

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

er that is information packed for your customers. At the bottom of the newsletter or ezine highlight some of the auctions you have up for the week. This is a great way to build your customer service and get more visitors to yo

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

r auction listings.

Little Touches

Have you ever thought about including little special touches with the items you send out? If you haven’t you might want to give it a try. This can help build your customer loyalty. There i

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

no hard and fast rule here or any one size fits all type of product that you can include. This is really dependent on the type of products you sell. However including a little thank you note or business card can really build

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

loyal customers. For a while I was including a fun post card with each shipment. I live very close to Los Angeles and the famous California beaches and I would often collect postcards. I started throwing them in with the pack

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ges I was sending out. People just love to get something for free even if it is only a small gift. If you don’t think you can afford anything like that then make a thank you card on your computer and send it. It really depen

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ds on the items that you sell and what you have available but if you think about it there is something that can be included in every package to easily increase customer loyalty and service.

Follow Up

One of the biggest mistake

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

many eBay sellers make is not following up with customers. Don’t let more then 12 hours pass from when you close the auction to the first time you contact them. Also strive to respond to all of your emails within a day, don’t

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

let product questions or after sales questions build up in your email in box.

Add A Personal Touch

There are so many programs out there now that can automate your entire auction business. Most of the time these are great too

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

s to use and if you plan on achieving Power seller status you will need something to track and automate some of the features and day to day tasks of the business. However, if you are supplied with stock email templates or other

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

set emails modify them. Try to always add a personal touch and flair to your communication with customers.

There are so many other ways to create customer loyalty and brand your ebay business. The ideas above just begin to s

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ratch the surface of what is possible. However hopefully they spur on some of your own ideas. If not do not stress over it just let the idea mull over in your head a few days and something will pop out when you least expect it

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Employee surveys are an ideal way to understand the feelings of employees. They help to feel the pulse of the employees, which can determine the cause of several problems like high absenteeism, high turnover, organizational conflict, disputes, and high employee dissatisfaction. These, in turn, would help to determine the steps that have to be undertaken to reduce the incidence of such issues, as well as to improve employee morale and productivity.

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