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Having a store on eBay is an exciting venture, at least at the outset. You have visions of millions of eBay buyers who will be visiting your store, buy from you, and the money will just pour in.

Anyone who h

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

as had an eBay store knows better. Competition is very tough. It takes hard work and a lot of marketing to drive traffic to your eBay store.

Then, when people do arrive at your eBay store, what do they see?

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

Do they see the run of the mill, the "me too" look, the amateurish storefront that many, if not most, eBay stores present to the world?

You have only one opportunity to make a first impression. In a second o

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

r two, the eBay buyer is going to categorize you into professional or amateur, into trustworthy or dodgy.

Here are five basic things you must do right to give you the best chance of survival.

Number

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

One: Treat Your eBay Store as a Serious Business

So many eBay stores appear to have been hastily bolted together, almost as if it were something that the eBay seller did late one Sunday evening. No

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

body wants to buy from somebody who appears to be in it just for the money. An unprofessional eBay storefront gives the impression of an unprofessional eBay seller who simply wants to take people's money and

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

run.

Number Two: Portray Yourself as a Knowledgeable Professional

It is astounding how few eBay sellers make use of the About Me page. That one page has the ability to either establish or d

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

estroy your credibility. The page gives the eBay seller the opportunity to tell the eBay buyer why she should buy from him.

Look at it from an eBay buyer's perspective. You would much rather buy an item from

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

somebody who clearly knows something about the item, than from someone who doesn't. More importantly, you would much rather repeatedly buy from someone who is knowledgeable about the particular item or categ

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ory of item.

You might be a guru. Nobody will know it if you do not tell them.

Number Three: Give all the Necessary Information to Facilitate Buyer Decision

Remember, the eBay buyer is for

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ing out hard-earned cash for your item. You need to give them the required business information to ensure them that: a) they are paying a fair or better price, b) they are getting value for money, c) they won

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

't get any nasty surprises of hidden costs, and d) they can get their money back if they are not satisfied with the purchase.

That's the purpose of eBay Store Policies.

Number Four: Give Special Att

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ention to your eBay Storefront Above the Fold

It's that first impression issue again. What do eBay buyers see when they land on your main storefront page? Do they see a tacky image? "Unprofessional,

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

see ya," hit the back button! Do they see the most expensive items at the top of the list? "Expensive," hit the back button! Of course, YOU would want an eBay buyer to see your most expensive item first. How

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ever, is that what the eBay buyer wants to see? Probably not.

Number Five: Make It Easy for the eBay Buyer to Find Items

You are one amongst thousands. Unless you are selling something comp

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

letely unique, nobody is going to take an hour, or half an hour, or ten minutes, or even one minute, to try and find an item in your eBay store that they could also find somewhere else.

Wisely use the catego

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ries and promotion boxes of your eBay store. The categories are like aisles in your eBay store. You do not want to force people to rummage through the entire store if they came for a specific item. Why not? W

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

on't they see other things they might want to buy? The answer is, because they won't. They will just leave and look somewhere else until they easily find what they are looking for.

Conclusion
.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
>

It might sound very tough, but if your eBay store is failing or is struggling to get off the ground, the reason is probably you. Are you treating your eBay store as a serious business? Are you portraying y
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip
ourself as a professional and knowledgeable business person? Are you presenting the best image possible and are you making it as easy as possible for the eBay buyer to buy from your eBay store? Think about it

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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