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As with any print material, brochures are made to attract more people to venture into your business establishment. Brochures are utilized and designed to do just this. It also duals in purpose, one of which is to inform

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

your target audience of business’s offering of products and services, and the other to increase sales.

The latter is the most pressing need for any business to flourish. The use of brochures as an advertisement material

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

is a key strategy in order to generate positive results and responses. These responses are ideally to motivate the target audience to make a purchase, to visit the store and peruse through your products and services.

B

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

rochures contain a relatively, significant amount of information that can encourage your audience to inquire, visit your business establishment and buy. Brochures can go to a certain extent to explain and communicate to

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

eaders the values and importance of such products and services.

The Shape of Standard Brochures
Standard brochures may feature your establishment and the services it provides. It may contain information as to your

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

company’s philosophy, further differentiating your products and services from others. It may also include a list of what your company offers, contact information such as phone numbers, website and address. Sometimes, a m

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ap is even put in to effectively guide the clients.

Nevertheless, brochures are short, sweet and simple. It only has enough space to sell its products and services to its audiences, like a shot at your 5 minutes of fame

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

. Therefore, brochures must be effectively designed and organized to make it efficient and useful to clients.

The Flexibility of Brochures
Now, depending upon the alignment of your brochure or how you want it to fu

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ction, some brochures may actually deviate from the above described standards. Brochures can be adapted to complement advertising or promotional campaigns and may feature only a few products in order to popularize them.

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

Its content or messages may be directed to appeal to your consumers’ wants and desires. Sometimes, a straightforward enumeration of what your product is and what it is not can bore your clients and leave them unaffected

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

.

5 Great Ideas to Make Your Brochures a Keeper
Here are some ideas on how you can effectively make you brochures a keeper. Turn your brochures into something that your clients would want to hold on to and never

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

throw out in the next garbage can they see. Clients who keep your brochures handy will persist in adding you to their selection. They will eventually take you into consideration and make that tempting purchase or order.

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

1. Trust your brochure printing to a seasoned printer who have had extensive experience and expertise in brochure printing. Quality is an important factor for it determines the final outcome of your brochures. Image is o

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ne of the first things to prioritize. A good brochure that conveys quality reflects professionalism that may be attributed to the kind of standard you observe in your own products or services.

2. Determine ahead of time

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

whether a half fold, tri-fold or Z-fold is the most appropriate folding for your brochure. Each one determines the flow of information you put in within your brochure. This is necessary in order to keep your readers or

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

clients interested in the right places in the brochure, and only pausing or breaking the flow to keep them suspended and excited.

3. Do not forget to mention or highlight in someway or another, a product or service you

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

re known for. Sometimes, the product or service becomes more popular especially when it is spread by word of mouth. It is important for you to continuously assert your presence and identify yourself to prevent clients fr

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

om mistaking you for someone else.

4. Instill a call for action message in your brochures. People will hold on to brochures that with benefit them in the near future. Call to actions such as coupons or presenting the br

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ochure upon visiting your business establishment would only assure you of a quicker response.

5. Make brochures more interactive by inserting free product samples or a scratch and sniff section for your products. This a

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

cquaints your target audience more with your products, obviously bringing your goods closer than you would have imagined. This idea sells all the more because the samples can easily validate the content of your brochures

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Here's the Scenario: A Pain Management Physician's group with one Physician Assistant and two Physical Therapists. The Physician performs interventional pain management procedures in the following location: POS (Place of Service): 11 (Office) POS (Place of Service): 22 (Outpatient Hospital) POS (Place of Service): 24 (Ambulatory Service Center) What You Need: Your Pain Management group/practice/company must have its own NPI number The Physician must have its own NPI number The Physician Assistant and the two Physical Therapists must have its own NPI number

Retreat conferences are religious meetings held in peaceful places away from the daily distractions, where groups can meet, plan, pray, and enjoy peaceful, quiet natural surroundings. A lot of conference centers provide all facilities ideal for retreats and renewal, conference meetings, seminars and trainings, workshops and planning sessions. Conference centers used for retreat purposes are usually situated in calm localities under pleasant climatic conditions suitable for all participants and easily accessible also.

What are the combination of factors that make Wellness such an attractive business opportunity?

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