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Online advertising is the buzz word now-a-days amongst advertisers and businesses trying to appeal to masses and it ought to be, with 1.14 billion people worldwide having access to the internet and number continuously gr

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

owing day by day, online advertising provides an unlimited potential for businesses of all kinds to expand their client base and boost their profits. From a kid to a teenager and from an adult to a sixty year old man eve

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

yone uses internet to access relevant information about various products and services, thus internet allows a opportunity to market your product to the masses and the only way you can tap into this is by online advertisi

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

g.

A major factor contributing to the rising popularity of online advertising is the fact that compared to traditional media; online advertising is far cheaper and can produce almost immediate results. And in online adv

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

rtising you get to appeal to people who are interested in your products by placing your ads on the sites offering products/services relating to your field and also you can select keywords for which your ads will appear o

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

search listings and optimize your site according to the keyword specific to your business, so that it features in top search listings.

Compare this to the traditional media where you can just make a blind guess as to w

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ether the product you are advertising for reaches intended audience. Take for example a television advertising, there are good chance that you are appealing to audience in which majority are not interested in your produc

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

t or cannot afford it or even they changed the channel while your ad was telecasted or perhaps no one was present when your ad appeared. In fact according to Greg Stuart of Interactive Advertising Bureau, every year arou

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

d $220 billions of advertiser's money worldwide, is spent on ads that reach wrong audience or no audience at all.

Now on the contrary if your ad appears on the websites and relevant to your field of business and in sear

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

h listing for keywords relating to your field, then you can be sure that at least you are targeting the audience that has already shown interest in the product/service related to your field. This could be the biggest plu

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

offered by online advertising as it allows you to select the criteria for which you ads appear and that too at a lower cost compared to traditional advertising.

Some may argue that the cost advantage held by online adv

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

rtising will not last longer as it becomes more popular marketing tool and an increasing number of businesses take plunge into online advertising. They might be right but online advertising has many other factors that ma

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

e it more of a viable option. In online advertising arena you can appear to specific audience not only on the basis of keywords but also on the basis of geographies. Thus you can have your product appeal only to the audi

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

nce in a particular geographical region in the world. So online advertising not only allows you address a broad audience but it also allows you to address specific audience in a particular geographical region.

Online ad

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

vertising reveals right information to the relevant audience instead of just blindly targeting a broad audience. Also unlike traditional media where advertisements are considered nuisance by user, online advertisements t

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

nd to be considered more of a source of information. Thus propensity of an user clicking on your ad is higher if your ad appears to be a source of relevant information an user is looking for.

With more efficient and con

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

tantly improving internet technologies you can realistically track the number of users visiting your sites after clicking on your ads, Google adwords is a very good example of this. Thus instead of empty guesses you can

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ave realistic estimates about the effectiveness of your advertisement. So now a company can allocate their advertising budget more appropriately rather than just allocate an arbitrary amount, not knowing whether it can p

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

oduce measurable returns or not.

And all these factors are contributing to rising popularity of online advertising and increasingly more and more companies are looking towards increasing their spending on online adverti

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ing. In fact according Interactive Advertising Bureau online ad spends hit $17 billion in 2006 and are set to rise even higher in 2007, so for those of you thinking that online advertising is hot, its set get even hotter

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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